{"id":54239,"date":"2025-08-13T11:25:48","date_gmt":"2025-08-13T09:25:48","guid":{"rendered":"https:\/\/am-business.eu\/?p=54239"},"modified":"2026-07-23T18:57:20","modified_gmt":"2026-07-23T16:57:20","slug":"po-roku-spoluprace-nestihali-a-hladali-noveho-kolegu-ako-sme-klientovi-pomohli-zvacsit-realny-dopyt","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/po-roku-spoluprace-nestihali-a-hladali-noveho-kolegu-ako-sme-klientovi-pomohli-zvacsit-realny-dopyt\/","title":{"rendered":"Po\u00a0roku\u00a0spolupr\u00e1ce\u00a0nest\u00edhali\u00a0a\u202fh\u013eadali\u00a0nov\u00e9ho\u00a0kolegu:\u00a0ako\u00a0sme\u00a0klientovi\u00a0pomohli\u00a0zv\u00e4\u010d\u0161i\u0165\u00a0re\u00e1lny\u00a0dopyt?\u00a0\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54239\" class=\"elementor elementor-54239 elementor-43859\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf68f26 e-flex e-con-boxed e-con e-parent\" data-id=\"cf68f26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b13ff elementor-widget elementor-widget-text-editor\" data-id=\"77b13ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V j\u00fani 2024 sme za\u010dali spolupracova\u0165 so spolo\u010dnos\u0165ou <a href=\"http:\/\/www.laminam.sk\">Laminam<\/a>, ktor\u00e1 pon\u00faka ve\u013ekoform\u00e1tov\u00e9 vonkaj\u0161ie aj vn\u00fatorn\u00e9 gresov\u00e9 obklady. Produkt je pr\u00e9miov\u00fd, kr\u00e1sny a dokonca aj ekologick\u00fd. V \u017eivote ho v\u0161ak \u010dlovek pravdepodobne potrebuje len raz. Ako sa d\u00e1 pre tak\u00fato spolo\u010dnos\u0165 vybudova\u0165 marketingov\u00e1 strat\u00e9gia, ktor\u00e1 je jednoduch\u00e1 a\u202fefekt\u00edvna z\u00e1rove\u0148? Sklad\u00e1 sa z jednoduch\u00fdch n\u00e1strojov, ale napriek tomu stabilne generuje z\u00e1ujem? Jednoducho \u2013 pre\u010d\u00edtajte si viac v\u202fna\u0161ej case study.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1ceb6 elementor-widget elementor-widget-text-editor\" data-id=\"1b1ceb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>S k\u00fdm m\u00e1me vlastne do\u010dinenia?<\/h2><p>Z\u00e1kladn\u00fdm krokom cel\u00e9ho procesu bolo ur\u010di\u0165, s k\u00fdm m\u00e1me vlastne komunikova\u0165. Jedn\u00fdm z na\u0161ich cie\u013eov\u00fdch trhov s\u00fa \u013eudia, ktor\u00ed stavaj\u00fa alebo renovuj\u00fa. Ide o segment, v ktorom mus\u00edme kone\u010dn\u00e9mu pou\u017e\u00edvate\u013eovi okam\u017eite uk\u00e1za\u0165 v\u00fdhody produktu (napr. \u017ee v\u010faka minim\u00e1lnym \u0161k\u00e1ram s\u00fa \u010distenie a \u00fadr\u017eba ove\u013ea jednoduch\u0161ie).<\/p><p>Druh\u00fdm cie\u013eov\u00fdm trhom s\u00fa jednozna\u010dne projektanti, architekti a\u202finteri\u00e9rov\u00ed dizajn\u00e9ri, ktor\u00ed uva\u017euj\u00fa vo v\u00e4\u010d\u0161\u00edch rozmeroch a pre nich s\u00fa ve\u013ekoform\u00e1tov\u00e9 obklady ide\u00e1lnym rie\u0161en\u00edm. Aby sme oslovili t\u00fato skupinu, mus\u00edme zd\u00f4raz\u0148ova\u0165 \u00faplne in\u00e9 vlastnosti a\u202fv\u00fdhody produktu, preto\u017ee oni sa rozhoduj\u00fa na z\u00e1klade in\u00fdch parametrov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ce2dd elementor-widget elementor-widget-text-editor\" data-id=\"99ce2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Webov\u00e1 str\u00e1nka, ktor\u00e1 \u013eud\u00ed l\u00e1ka oslovi\u0165 predajcu<\/h2><p>Webov\u00fa str\u00e1nku tohto klienta sme s\u00edce nevytvorili my, ale aj tak je pre n\u00e1s alfou a omegou. Na ich webovej str\u00e1nke n\u00e1jdete v\u0161etky relevantn\u00e9 inform\u00e1cie. M\u00e1te mo\u017enos\u0165 pozrie\u0165 si r\u00f4zne vzory, a to nielen samotn\u00fdch obkladov, ale aj ich pou\u017eitia v\u202fskuto\u010dn\u00fdch realiz\u00e1ci\u00e1ch. Nemus\u00edte si predstavova\u0165, ako by to vyzeralo na fas\u00e1de alebo okolo krbu. Jednoducho v\u00e1m to webstr\u00e1nka uk\u00e1\u017ee.<\/p><p>Okrem toho, sa na webe klienta nach\u00e1dza aj katal\u00f3g na stiahnutie, ktor\u00fd n\u00e1m neust\u00e1le generuje nov\u00e9 kontakty pre mesa\u010dn\u00e9 (a udalostn\u00e9) newslettery. V\u202fpraxi, ak chcete stiahnu\u0165 svoj katal\u00f3g, mus\u00edte zada\u0165 va\u0161u e-mailov\u00fa adresu, \u010do Laminamu neust\u00e1le prin\u00e1\u0161a nov\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov. A s t\u00fdmi, ktor\u00ed sa dostan\u00fa do zoznamu, sa neust\u00e1le zaober\u00e1me.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6ba7a elementor-widget elementor-widget-image\" data-id=\"7d6ba7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"381\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image-1024x488.webp\" class=\"attachment-large size-large wp-image-43873\" alt=\"\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image-1024x488.webp 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image-600x286.webp 600w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image-300x143.webp 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image-768x366.webp 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image-1536x733.webp 1536w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/image.webp 1696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c18e41 elementor-widget elementor-widget-text-editor\" data-id=\"3c18e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na z\u00e1ver sa na webe nach\u00e1dza aj jednoduch\u00fd kontaktn\u00fd formul\u00e1r. Ne\u017eiada ve\u013ea inform\u00e1ci\u00ed, sta\u010d\u00ed meno, e-mailov\u00e1 adresa a telef\u00f3nne \u010d\u00edslo a inform\u00e1ciu, \u017ee &#8222;my v\u00e1m zavol\u00e1me sp\u00e4\u0165&#8220;. Jednoduchos\u0165 prin\u00e1\u0161a v\u00fdsledky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf1a5b elementor-widget elementor-widget-text-editor\" data-id=\"3bf1a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Komunikujeme neust\u00e1le<\/h2><p>Ak si pozriete soci\u00e1lne m\u00e9di\u00e1 spolo\u010dnosti Laminam, uvid\u00edte, \u017ee obsah sa neust\u00e1le men\u00ed, vyv\u00edja a\u202fpos\u00fava vpred. Nesledujeme nudn\u00fd opakuj\u00faci sa vzor, ale neust\u00e1le men\u00edme \u0161t\u00fdl pr\u00edspevkov v z\u00e1vislosti od toho, \u010do vid\u00edme v anal\u00fdzach.<\/p><p>\u00a0<\/p><p>Nesmieme zabudn\u00fa\u0165, \u017ee <strong>LinkedIn a Meta s\u00fa dva odli\u0161n\u00e9 svety<\/strong>. Preto pre tieto dve platformy vytv\u00e1rame obsah, ktor\u00fd zodpoved\u00e1 \u0161pecifik\u00e1m danej platformy. Samozrejme, na oboch platform\u00e1ch funguje in\u00fd obsah.<\/p><p>T\u00fd\u017edenne zverej\u0148ujeme v priemere 3 pr\u00edspevky, medzi ktor\u00fdmi sa striedaj\u00fa vide\u00e1 a\u202fgrafika \u010di fotografie. Na\u0161im cie\u013eom nie je pred\u00e1va\u0165, nikde sa neobjavuje dookola v\u00fdzva, aby ste si k\u00fapili ich produkt. S hrdos\u0165ou prezentujeme, ako \u0161kolia svojich kolegov, a \u00faprimne hovor\u00edme o tom, ako pracuj\u00fa.<\/p><p>Neust\u00e1le \u2013 ale nie v takom rozsahu, aby to sledovate\u013eov omrzelo \u2013 ukazujeme aj hotov\u00e9 projekty, ktor\u00fdmi chceme in\u0161pirova\u0165 stavite\u013eov a \u013eud\u00ed, ktor\u00ed renovuj\u00fa svoje byty a domy, ako m\u00f4\u017eu tieto produkty vyu\u017ei\u0165.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e3675 elementor-widget elementor-widget-image\" data-id=\"84e3675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"752\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-ig-feed.webp\" class=\"attachment-large size-large wp-image-43879\" alt=\"\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-ig-feed.webp 888w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-ig-feed-600x564.webp 600w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-ig-feed-300x282.webp 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-ig-feed-768x722.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902eac8 elementor-widget elementor-widget-text-editor\" data-id=\"902eac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niekedy sa v\u0161ak neboj\u00edme ani extr\u00e9mnej\u0161\u00edch obsahov, ako napr\u00edklad ke\u010f sme ostr\u00fdm no\u017eom testovali odolnos\u0165 obkladu vo\u010di po\u0161kriabaniu a povrchov\u00fdm po\u0161kodeniam.<\/p><p>Na za\u010diatku spolo\u010dnej pr\u00e1ce sledovalo profil spolo\u010dnosti Laminam Slovakia 1757 \u013eud\u00ed. V \u010dase p\u00edsania tohto \u010dl\u00e1nku tento po\u010det presahuje 2400. A to v\u0161etko bez toho, aby sme kupovali sledovate\u013eov, nezameriavali sa na roz\u0161irovanie na\u0161ej z\u00e1kladne, \u201elen\u201c sme generovali kvalitn\u00fd obsah. N\u00e1rast o 700 \u013eud\u00ed za 8 mesiacov, to nie je zl\u00e9, v\u0161ak?<\/p><p>Na papieri to vyzer\u00e1 ve\u013emi jednoducho, ale tvorba obsahu je dlh\u00e1 spolo\u010dn\u00e1 cesta, pri ktorej sme spolo\u010dne s\u202fintern\u00fdm t\u00edmom Laminam h\u013eadali cesty a\u202frie\u0161enia. Samozrejme, nezabudli sme k\u202ftomu vypracova\u0165 mno\u017estvo publika\u010dn\u00fdch pl\u00e1nov, konzult\u00e1ci\u00ed a anal\u00fdz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528ec15 elementor-widget elementor-widget-text-editor\" data-id=\"528ec15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ako propagova\u0165 netradi\u010dn\u00fd produkt ako ve\u013ekoform\u00e1tov\u00e9 obklady?<\/h2><p>Situ\u00e1cia je zlo\u017eit\u00e1 z viacer\u00fdch d\u00f4vodov. Na jednej strane mus\u00ed by\u0165 na\u0161a komunik\u00e1cia obojstrann\u00e1, na druhej strane je \u0165a\u017e\u0161ie budova\u0165 lojalitu z\u00e1kazn\u00edkov, preto\u017ee kone\u010dn\u00ed spotrebitelia pravdepodobne nak\u00fapia tak\u00fdto produkt len raz za \u017eivot.<\/p><p>Preto sme sa rozhodli in\u0161pirova\u0165!<\/p><p>Chceme pril\u00e1ka\u0165 z\u00e1kazn\u00edkov do showroomov (v Bratislave a Ko\u0161iciach), kde u\u017e z\u00e1le\u017e\u00ed na zru\u010dnosti predajcov, \u010di sa im podar\u00ed n\u00e1js\u0165 ide\u00e1lny produkt. Okrem toho nerob\u00edme ni\u010d zvl\u00e1\u0161tne: posil\u0148ujeme samotn\u00fa zna\u010dku a chceme dosta\u0165 na\u0161u komunik\u00e1ciu na soci\u00e1lnych m\u00e9di\u00e1ch k \u010do najv\u00e4\u010d\u0161iemu po\u010dtu \u013eud\u00ed.<\/p><p>Ve\u013ekoform\u00e1tov\u00e9 obklady vy\u017eaduj\u00fa predstavivos\u0165. Z\u00e1kazn\u00edci ich s\u00edce nechc\u00fa fyzicky uchopi\u0165, ale je d\u00f4le\u017eit\u00e9, aby si vedeli predstavi\u0165, ako bud\u00fa vyzera\u0165 na ich budove. K\u013e\u00fa\u010dom k tomu je in\u0161pir\u00e1cia, aby sme mohli rozbehn\u00fa\u0165 ich fant\u00e1ziu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47a3b3 elementor-widget elementor-widget-image\" data-id=\"c47a3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-july-vs-2024-july.webp\" class=\"attachment-large size-large wp-image-43882\" alt=\"\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-july-vs-2024-july.webp 820w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-july-vs-2024-july-600x307.webp 600w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-july-vs-2024-july-300x154.webp 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2025-july-vs-2024-july-768x393.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Analytics adatok - 2025 j\u00falius \u00e9s 2024 j\u00falius \u00f6sszehasonl\u00edt\u00e1sa<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3885f6 elementor-widget elementor-widget-text-editor\" data-id=\"d3885f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ako ukazuje n\u00e1h\u013ead, n\u00e1v\u0161tevnos\u0165 str\u00e1nky neust\u00e1le rastie, a to v\u00fdrazne. M\u00e1 to nieko\u013eko ve\u013emi jednoduch\u00fdch d\u00f4vodov.<\/p><p><strong>Na\u0161a komunik\u00e1cia je nepretr\u017eit\u00e1<\/strong>. Neexistuj\u00fa v nej \u017eiadne v\u00fdpadky ani vlny, kedy by sme o sebe nedali vedie\u0165. Pre z\u00e1ujemcov je tak Laminam stabiln\u00fdm hr\u00e1\u010dom na trhu, ktor\u00e9ho v\u017edy n\u00e1jdu.<\/p><p><strong>Nezmen\u0161ujeme v\u00fddavky na kampane zo t\u00fd\u017ed\u0148a na t\u00fd\u017ede\u0148.<\/strong> V sledovan\u00fdch obdobiach (a aj v medzimesiacoch) boli v\u00fddavky takmer rovnak\u00e9, n\u00e1rast v\u00fdsledkov nebol sprev\u00e1dzan\u00fd \u00famern\u00fdm zv\u00fd\u0161en\u00edm rozpo\u010dtu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc9151 elementor-widget elementor-widget-text-editor\" data-id=\"0cc9151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Spolo\u010dn\u00fdmi silami dod\u00e1me aspo\u0148 dve ve\u013ek\u00e9 kampane ro\u010dne<\/h2><p>Kampane na rok 2025 sme napl\u00e1novali u\u017e v janu\u00e1ri, tak\u017ee sme presne vedeli, na \u010do sa m\u00e1me v jari a na jese\u0148 zamera\u0165. Pre tak\u00fato kampa\u0148 pripravujeme vlastn\u00fa landing page, grafiku, reklamy a newslettery. To znamen\u00e1, \u017ee v\u0161etky prvky marketingov\u00e9ho mixu sl\u00fa\u017eia v tomto pr\u00edpade tejto udalosti.<\/p><p>\u00a0<\/p><p>A v\u00fdsledok? Na jese\u0148 v Ko\u0161iciach \u010dakalo na z\u00e1ujemcov <strong>12 vo\u013en\u00fdch term\u00ednov konzult\u00e1ci\u00ed, prihl\u00e1silo sa 20 \u013eud\u00ed a 19 z nich aj pri\u0161lo<\/strong>. Pre\u010do? Preto\u017ee na\u0161a komunik\u00e1cia smerovala jedn\u00fdm smerom, na v\u0161etk\u00fdch platform\u00e1ch mohli vidie\u0165 rovnak\u00e9 posolstvo.<\/p><p>Ako vid\u00edte, ani pri ve\u013ek\u00fdch kampaniach nerob\u00edme ni\u010d inak ako v be\u017en\u00fdch d\u0148och. Vym\u00fd\u0161\u013eame, pl\u00e1nujeme, analyzujeme a nakoniec na\u0161e ka\u017edodenn\u00e9 fungovanie podria\u010fujeme tomuto cie\u013eu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e81ad2 elementor-widget elementor-widget-image\" data-id=\"6e81ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-1024x1024.webp\" class=\"attachment-large size-large wp-image-43876\" alt=\"\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-1024x1024.webp 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-300x300.webp 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-100x100.webp 100w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-600x600.webp 600w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-150x150.webp 150w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod-768x768.webp 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/08\/laminam-2024-dod.webp 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7159ad9 elementor-widget elementor-widget-text-editor\" data-id=\"7159ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kampane na rok 2025 sme napl\u00e1novali u\u017e v janu\u00e1ri, tak\u017ee sme presne vedeli, na \u010do sa m\u00e1me v jari a na jese\u0148 zamera\u0165. Pre tak\u00fato kampa\u0148 pripravujeme vlastn\u00fa landing page, grafiku, reklamy a newslettery. To znamen\u00e1, \u017ee v\u0161etky prvky marketingov\u00e9ho mixu sl\u00fa\u017eia v tomto pr\u00edpade tejto udalosti.<\/p><p>A v\u00fdsledok? Na jese\u0148 v Ko\u0161iciach \u010dakalo na z\u00e1ujemcov <strong>12 vo\u013en\u00fdch term\u00ednov konzult\u00e1ci\u00ed, prihl\u00e1silo sa 20 \u013eud\u00ed a 19 z nich aj pri\u0161lo.<\/strong> Pre\u010do? Preto\u017ee na\u0161a komunik\u00e1cia smerovala jedn\u00fdm smerom, na v\u0161etk\u00fdch platform\u00e1ch mohli vidie\u0165 rovnak\u00e9 posolstvo.<\/p><p>Ako vid\u00edte, ani pri ve\u013ek\u00fdch kampaniach nerob\u00edme ni\u010d inak ako v be\u017en\u00fdch d\u0148och. Vym\u00fd\u0161\u013eame, pl\u00e1nujeme, analyzujeme a nakoniec na\u0161e ka\u017edodenn\u00e9 fungovanie podria\u010fujeme tomuto cie\u013eu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f0c77 elementor-widget elementor-widget-text-editor\" data-id=\"b5f0c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Spolupr\u00e1ca a\u202fpodie\u013eanie klienta na procese je d\u00f4le\u017eit\u00e1<\/h2><p>Rovnako ako pri prezent\u00e1cii n\u00e1\u0161ho predch\u00e1dzaj\u00faceho \u00faspe\u0161n\u00e9ho projektu, aj pri spolupr\u00e1ci s Laminam je k\u013e\u00fa\u010dov\u00e9, aby sme pracovali spolo\u010dne. Klient nezad\u00e1va \u00falohy a potom nie je spokojn\u00fd, ale podie\u013ea sa aj na pl\u00e1novan\u00ed a tvorbe obsahu.<\/p><p>Neust\u00e1le od nich dost\u00e1vame in\u0161pir\u00e1ciu, obr\u00e1zky a n\u00e1pady. V pr\u00edpade potreby (hlavne v obdob\u00ed ve\u013ek\u00fdch kampan\u00ed) konzultujeme aj na dennej b\u00e1ze, aby bola na\u0161a spolo\u010dn\u00e1 pr\u00e1ca \u00faspe\u0161n\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36a0b9 elementor-widget elementor-widget-text-editor\" data-id=\"b36a0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ak\u00e9 v\u00fdsledky to prin\u00e1\u0161a?<\/h2><p>V auguste 2025, v\u202fdobe, kedy vznik\u00e1 tento blog, pr\u00e1ve pl\u00e1nujeme a sp\u00fa\u0161\u0165ame ich \u010fal\u0161iu ve\u013ek\u00fa kampa\u0148. Pred takmer polrokom zistili, \u017ee potrebuj\u00fa prija\u0165 \u010fal\u0161ieho predajcu do showroomu v Bratislave, preto\u017ee existuj\u00faci t\u00edm u\u017e nest\u00edhal.<\/p><p>\u010casto od nich dost\u00e1vame pozit\u00edvnu sp\u00e4tn\u00fa v\u00e4zbu, ke\u010f ich z\u00e1kazn\u00edci chv\u00e1lia ich marketing a komunik\u00e1ciu. A ke\u010f sa pozrieme na \u010d\u00edsla, vid\u00edme, \u017ee po\u010det konverzi\u00ed neust\u00e1le rastie a \u010fal\u0161\u00ed z\u00e1kazn\u00edk zanechal svoje kontaktn\u00e9 \u00fadaje, aby sme ho mohli kontaktova\u0165.<\/p><p>Marketing nie je \u017eiadna m\u00e1gia, ale s\u00e9ria spr\u00e1vnych krokov. Ak chcete, aby sme pre v\u00e1s vytvorili podobn\u00fd stroj na z\u00edskavanie z\u00e1kazn\u00edkov, <a href=\"https:\/\/am-business.eu\/sk\/kontakt\/\">kontaktujte n\u00e1s<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-440f07c e-con-full e-flex e-con e-parent\" data-id=\"440f07c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0050399 e-con-full e-flex e-con e-child\" data-id=\"0050399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d002a52 elementor-widget elementor-widget-image\" data-id=\"d002a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"47\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-300x47.png\" class=\"attachment-medium size-medium wp-image-41746\" alt=\"\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-300x47.png 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-600x95.png 600w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-1024x162.png 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-768x121.png 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-1536x243.png 1536w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original-200x32.png 200w, https:\/\/am-business.eu\/wp-content\/uploads\/2025\/07\/am-business_logo_horizontalne_original.png 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a36eb5 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7a36eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:am@am-business.eu\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">am@am-business.eu<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+36702578911\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+36 70 257 8911<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+421%20948%20311%20991\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+421 948 311 991<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee523e8 elementor-widget elementor-widget-text-editor\" data-id=\"ee523e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"text-8\" class=\"widget qodef-footer-column-1 widget_text\"><div class=\"textwidget\"><p><strong>AM Finanz s.r.o.<\/strong><br \/>Z\u00e1mock\u00e1 3, 811 01 Bratislava<br \/>I\u010cO: 50222104\u00a0 \u2022 DI\u010c: 2120216626<\/p><p><strong>AM Business Hungary Kft.<\/strong><br \/>1149 Budapest, Bartl J\u00e1nos u. 11. I\/11. <br \/>C\u00e9gjegyz\u00e9ksz\u00e1m: 01-09-379911<br \/>Ad\u00f3sz\u00e1m: 29036947-2-42<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d12577 e-con-full darkform e-flex e-con e-child\" data-id=\"2d12577\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b747bb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1b747bb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"kapcsolat\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:250}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chcete z\u00edska\u0165 viac z\u00e1kazn\u00edkov? Kontaktujte n\u00e1s.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5750f6e elementor-widget elementor-widget-html\" data-id=\"5750f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \n::-webkit-input-placeholder\n{color: #164486;}\n:-moz-placeholder {color: #164486; opacity: 1;}\n::-moz-placeholder {color: #164486; opacity: 1;}\n:-ms-input-placeholder{color: #164486;}\n<\/style>\n\n\n\n<script type=\"text\/javascript\">\n  (function(w, d, c) {\n    (w[c] = w[c] || []).push(function(leadformsHost) {\n      try {\n        new FlowluForm.init({\n          id: '149801',\n          token: '14b8352b76007c73cf75ccae8d7ce5d8',\n          host: leadformsHost\n        });\n      } catch (e) {}\n    });\n\n    var n = d.getElementsByTagName(\"script\")[0],\n        s = d.createElement(\"script\"),\n        f = function() {\n          n.parentNode.insertBefore(s, n);\n          s.onload = function() {\n            addStyleToPage();\n          };\n        };\n\n    s.type = \"text\/javascript\";\n    s.async = true;\n    s.src = \"https:\/\/ambusiness.flowlu.com\/application\/classes\/Module\/Webforms\/static\/js\/ext-form.js?v=\" + Date.now();\n\n    if (w.opera == \"[object Opera]\") {\n      d.addEventListener(\"DOMContentLoaded\", f, false);\n    } else {\n      d.addEventListener(\"DOMContentLoaded\", f, false);\n    }\n  })(window, document, \"leadforms_forms\");\n<\/script>\n\n<style>\n\nlabel {color: white !important;}\n\ninput[type=\"text\"], input[type=\"email\"], input[type=\"tel\"], textarea {\nbackground-color: transparent !important;\ncolor: white !important;\nborder: 0px !important;\nborder-bottom: 1px solid #164486 !important;}\n\n.leadforms-notification {font-size: 18px; font-weight: 500; color: #164486;}\n\n\n.leadforms-submit {background-color: #ee9f12 !important; border: none;}\n.leadforms-submit:hover {background-color: #164486 !important; color: white !important;}\n\n.leadforms-label{color: #164486 !important;}\n\n<\/style>\n\n<div class=\"leadforms-form\">\n  <div class=\"leadforms-form-title\"><!-- Ask A Question --><\/div>\n\n  <input type=\"hidden\" name=\"manager_id\" value=\"\">\n  <input type=\"hidden\" name=\"pipeline_id\" value=\"\">\n  <input type=\"hidden\" name=\"source_id\" value=\"\">\n  <input type=\"hidden\" name=\"name\" value=\"Weblead - SK - leadgen - Laminam\">\n  <input type=\"hidden\" id=\"leadforms_host\" value=\"https:\/\/ambusiness.flowlu.com\/\">\n  <textarea name=\"nspm\" style=\"display:none !important;\"><\/textarea>\n\n   <div class=\"leadforms-row\">\n    <label class=\"leadforms-label\" for=\"leadforms_contact_name\">\n      Va\u0161e meno <span class=\"leadforms-required\">*<\/span>\n    <\/label>\n    <input type=\"text\" required=\"required\"\n           id=\"leadforms_contact_name\"\n           placeholder=\"J\u00e1n Pr\u00edklad\"\n           name=\"contact_name\"\n           class=\"leadforms-input\">\n\n          <label class=\"leadforms-label\" for=\"leadforms_contact_phone\">\n            Telef\u00f3nne \u010d\u00edslo <span class=\"leadforms-required\">*<\/span>\n          <\/label>\n          <input type=\"text\" required=\"required\"\n                 id=\"leadforms_contact_phone\"\n                 placeholder=\"+421 000 000 000\"\n                 name=\"contact_phone\"\n                 class=\"leadforms-input\">\n       \n          <label class=\"leadforms-label\" for=\"leadforms_contact_email\">\n            Emailov\u00e1 adresa <span class=\"leadforms-required\">*<\/span>\n          <\/label>\n          <input type=\"text\" required=\"required\"\n                 id=\"leadforms_contact_email\"\n                 placeholder=\"emailovaadresa@gmail.com\"\n                 name=\"contact_email\"\n                 class=\"leadforms-input\">\n   \n    <label class=\"leadforms-label\" for=\"leadforms_description\">Spr\u00e1va<\/label>\n    <textarea id=\"leadforms_description\"\n              rows=\"5\"\n              style=\"width: 100%; resize: vertical;\"\n              name=\"description\"\n              class=\"leadforms-input\"><\/textarea>\n\n<span style=\"color: #164486;\"> Odoslan\u00edm formul\u00e1ra s\u00fahlas\u00edm so spracovan\u00edm svojich osobn\u00fdch \u00fadajov a prij\u00edmam z\u00e1sady ochrany osobn\u00fdch \u00fadajov.<\/span> <br\/><br\/>\n  <\/div>\n\n  <div class=\"leadforms-notification\" align=\"left\">&nbsp;<\/div>\n\n\n  <div class=\"leadforms-row leadforms-row-submit\">\n    <button class=\"leadforms-submit leadforms-btn leadforms-btn-green\">Posla\u0165 spr\u00e1vu<\/button>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V j\u00fani 2024 sme za\u010dali spolupracova\u0165 so spolo\u010dnos\u0165ou Laminam, ktor\u00e1 pon\u00faka ve\u013ekoform\u00e1tov\u00e9 vonkaj\u0161ie aj vn\u00fatorn\u00e9 gresov\u00e9 obklady. Produkt je pr\u00e9miov\u00fd, kr\u00e1sny a dokonca aj ekologick\u00fd. V \u017eivote ho v\u0161ak \u010dlovek pravdepodobne potrebuje len raz. Ako sa d\u00e1 pre tak\u00fato spolo\u010dnos\u0165 vybudova\u0165 marketingov\u00e1 strat\u00e9gia, ktor\u00e1 je jednoduch\u00e1 a\u202fefekt\u00edvna z\u00e1rove\u0148? Sklad\u00e1 sa z jednoduch\u00fdch n\u00e1strojov, ale napriek [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":43876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1368],"tags":[],"class_list":["post-54239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/54239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=54239"}],"version-history":[{"count":10,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/54239\/revisions"}],"predecessor-version":[{"id":54554,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/54239\/revisions\/54554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/43876"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=54239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=54239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=54239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}