{"id":48725,"date":"2026-03-10T21:38:43","date_gmt":"2026-03-10T19:38:43","guid":{"rendered":"https:\/\/am-business.eu\/?p=48725"},"modified":"2026-03-10T21:38:44","modified_gmt":"2026-03-10T19:38:44","slug":"roas-webshop-navratnost-pasca","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/roas-webshop-navratnost-pasca\/","title":{"rendered":"Pasca\u00a0menom\u00a0ROAS:\u00a0Pre\u010do\u00a0v\u00e1\u0161\u00a0e-shop\u00a0stagnuje\u00a0aj\u00a0napriek\u00a0600 %\u00a0n\u00e1vratnosti?\u00a0\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48725\" class=\"elementor elementor-48725\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f1b20 e-flex e-con-boxed e-con e-parent\" data-id=\"19f1b20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b0b16 elementor-widget elementor-widget-text-editor\" data-id=\"91b0b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">V\u00a0svete\u00a0digit\u00e1lneho\u00a0marketingu\u00a0existuje\u00a0len\u00a0m\u00e1lo\u00a0\u010d\u00edsel,\u00a0ktor\u00e9\u00a0podnikate\u013eovi\u00a0prines\u00fa\u00a0tak\u00fd\u00a0pokoj\u00a0na\u00a0du\u0161i,\u00a0ako\u00a0pr\u00e1ve\u00a0vysok\u00e9\u00a0<\/span><b><span data-contrast=\"auto\">ROAS<\/span><\/b><span data-contrast=\"auto\">\u00a0(n\u00e1vratnos\u0165\u00a0v\u00fddavkov\u00a0na\u00a0reklamu).\u00a0Ke\u010f\u00a0v\u00a0reporte\u00a0vid\u00edte\u00a0500 %\u00a0alebo\u00a0dokonca\u00a0800 %\u00a0n\u00e1vratnos\u0165, je\u00a0\u013eahk\u00e9\u00a0si\u00a0pomyslie\u0165:\u00a0kampa\u0148\u00a0funguje\u00a0perfektne.\u00a0Realita\u00a0je\u00a0v\u0161ak\u00a0\u010dasto\u00a0\u00faplne\u00a0in\u00e1\u00a0\u2013\u00a0vysok\u00e9\u00a0ROAS\u00a0e\u0161te\u00a0automaticky\u00a0neznamen\u00e1,\u00a0\u017ee\u00a0firma\u00a0rastie.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">V\u00a0tomto\u00a0\u010dl\u00e1nku\u00a0sa\u00a0dozviete:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">pre\u010do\u00a0sa\u00a0ROAS\u00a0zd\u00e1\u00a0by\u0165\u00a0dokonal\u00fdm\u00a0ukazovate\u013eom,\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u010do\u00a0ROAS\u00a0v\u00a0skuto\u010dnosti\u00a0v\u00f4bec\u00a0neodha\u013euje,\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">pre\u010do\u00a0aj\u00a0vysok\u00e9\u00a0ROAS\u00a0m\u00f4\u017ee\u00a0znamena\u0165\u00a0n\u00edzky\u00a0rast,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">ako\u00a0v\u00fdhradn\u00e1\u00a0optimaliz\u00e1cia\u00a0na ROAS\u00a0brzd\u00ed\u00a0rast,\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">ktor\u00e9\u00a0metriky\u00a0popri\u00a0ROAS je\u00a0nutn\u00e9\u00a0sledova\u0165,\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">kedy\u00a0je\u00a0vysok\u00e9\u00a0ROAS\u00a0predsa\u00a0len\u00a0v\u00fdhodou.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69099ea e-flex e-con-boxed e-con e-parent\" data-id=\"69099ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d23f1c elementor-widget elementor-widget-heading\" data-id=\"0d23f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre\u010do sa ROAS zd\u00e1 by\u0165 dokonal\u00fdm ukazovate\u013eom? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d4347 elementor-widget elementor-widget-text-editor\" data-id=\"d3d4347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">ROAS\u00a0vyjadruje,\u00a0ko\u013eko\u00a0jednotiek\u00a0pr\u00edjmu\u00a0prinesie\u00a0jedna\u00a0investovan\u00e1\u00a0jednotka\u00a0pe\u0148az\u00ed. Je to\u00a0u\u017eito\u010dn\u00fd\u00a0\u00fadaj,\u00a0preto\u017ee\u00a0pom\u00e1ha\u00a0pochopi\u0165,\u00a0ako\u00a0efekt\u00edvne\u00a0sa\u00a0vyu\u017e\u00edvaj\u00fa\u00a0peniaze\u00a0vynalo\u017een\u00e9\u00a0na\u00a0kampa\u0148.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">350 % ROAS<\/span><\/b><span data-contrast=\"auto\">\u00a0znamen\u00e1,\u00a0\u017ee\u00a0na\u00a01 \u20ac\u00a0v\u00fddavkov\u00a0pripad\u00e1\u00a03,50 \u20ac\u00a0pr\u00edjmov.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">1530 % ROAS<\/span><\/b><span data-contrast=\"auto\">\u00a0znamen\u00e1\u00a0pr\u00edjem\u00a015,3 \u20ac\u00a0na\u00a0ka\u017ed\u00e9\u00a0investovan\u00e9\u00a0euro.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Tak\u00e9to\u00a0\u010d\u00edsla\u00a0v\u00a0reporte\u00a0p\u00f4sobia\u00a0presved\u010divo\u00a0a\u00a0d\u00e1vaj\u00fa\u00a0pocit,\u00a0\u017ee\u00a0marketing\u00a0funguje\u00a0bezchybne.\u00a0Preto\u00a0sa\u00a0pre\u00a0majite\u013eov\u00a0firiem\u00a0pri\u00a0rozhodovan\u00ed\u00a0\u010dasto\u00a0st\u00e1vaj\u00fa\u00a0t\u00fdm\u00a0najd\u00f4le\u017eitej\u0161\u00edm\u00a0ukazovate\u013eom.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aba826 elementor-widget elementor-widget-image\" data-id=\"5aba826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/magas-roas-nem-feltetlenul-jo-marketing-kampany--1024x700.webp\" class=\"attachment-large size-large wp-image-48713\" alt=\"A magas ROAS els\u0151re sikernek t\u0171nik, de nem felt\u00e9tlen\u00fcl jelenti azt, hogy a kamp\u00e1ny val\u00f3ban hossz\u00fa t\u00e1von is eredm\u00e9nyes \u00e9s \u00fczletileg j\u00f3l m\u0171k\u00f6dik\u00a0\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/magas-roas-nem-feltetlenul-jo-marketing-kampany--1024x700.webp 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/magas-roas-nem-feltetlenul-jo-marketing-kampany--300x205.webp 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/magas-roas-nem-feltetlenul-jo-marketing-kampany--768x525.webp 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/magas-roas-nem-feltetlenul-jo-marketing-kampany--1536x1050.webp 1536w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/magas-roas-nem-feltetlenul-jo-marketing-kampany--scaled.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80af9c1 e-flex e-con-boxed e-con e-parent\" data-id=\"80af9c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48119bd elementor-widget elementor-widget-heading\" data-id=\"48119bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kde je teda probl\u00e9m? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4776804 elementor-widget elementor-widget-text-editor\" data-id=\"4776804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW182370551 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW182370551 BCX0\">Probl\u00e9m<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">nast\u00e1va<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">vtedy<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">ke\u010f<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">sa<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">cel\u00e1<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">marketingov\u00e1<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">strat\u00e9gia<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">postav\u00ed<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">v\u00fdhradne<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0na ROAS. ROAS je\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">dobr\u00fd<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">ukazovate\u013e<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">ktor\u00fd<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">n\u00e1m<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0ukazuje\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">efektivitu<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">, nie\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">v\u0161ak<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">kontext<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182370551 BCX0\">\u0161k\u00e1lovate\u013enos\u0165<\/span><span class=\"NormalTextRun SCXW182370551 BCX0\">.<\/span><\/span><span class=\"EOP SCXW182370551 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><p aria-level=\"2\"><b><span data-contrast=\"none\">Predstavme\u00a0si\u00a0dve\u00a0kampane:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u201eA\u201c<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013\u00a0ROAS 1000 %\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u201eB\u201c<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013\u00a0ROAS 450 %\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Ktor\u00e1\u00a0pod\u013ea\u00a0v\u00e1s\u00a0funguje\u00a0lep\u0161ie?\u00a0<\/span><span data-contrast=\"auto\">Pozrime\u00a0sa\u00a0na\u00a0ne\u00a0cez\u00a0\u010fal\u0161ie\u00a0\u00fadaje:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c30d2 elementor-widget elementor-widget-html\" data-id=\"25c30d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700;800&display=swap');\n\n  .am-table-wrap {\n    width: 100%;\n    overflow-x: auto;\n  }\n\n  .am-business-table {\n    width: 100%;\n    min-width: 760px;\n    border-collapse: collapse;\n    font-family: 'Poppins', sans-serif;\n    background: #0f172a;\n    color: #f8fafc;\n    border: 1px solid rgba(255, 255, 255, 0.08);\n    border-radius: 18px;\n    overflow: hidden;\n  }\n\n  .am-business-table thead th {\n    background: linear-gradient(180deg, rgba(244, 180, 0, 0.18), rgba(244, 180, 0, 0.08));\n    color: #f8fafc;\n    text-align: left;\n    font-size: 15px;\n    font-weight: 600;\n    padding: 18px 22px;\n    border-bottom: 1px solid rgba(255, 255, 255, 0.08);\n  }\n\n  .am-business-table tbody td {\n    padding: 18px 22px;\n    font-size: 16px;\n    line-height: 1.6;\n    color: #e5e7eb;\n    border-bottom: 1px solid rgba(255, 255, 255, 0.08);\n    vertical-align: top;\n    background: #111827;\n  }\n\n  .am-business-table tbody tr:nth-child(even) td {\n    background: #0f172a;\n  }\n\n  .am-business-table tbody tr:hover td {\n    background: #1f2937;\n  }\n\n  .am-business-table tbody td:first-child {\n    width: 34%;\n    font-weight: 600;\n    color: #f8fafc;\n  }\n\n  .am-business-table strong {\n    color: #ffd76a;\n    font-weight: 700;\n  }\n\n  @media (max-width: 767px) {\n    .am-business-table thead th,\n    .am-business-table tbody td {\n      padding: 14px 16px;\n      font-size: 14px;\n    }\n  }\n<\/style>\n\n<div class=\"am-table-wrap\">\n  <table class=\"am-business-table\">\n    <thead>\n      <tr>\n        <th><\/th>\n        <th>Kampa\u0148 \u201eA\u201c<\/th>\n        <th>Kampa\u0148 \u201eB\u201c<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td>N\u00e1klady na reklamu<\/td>\n        <td>100 \u20ac<\/td>\n        <td>1 780 \u20ac<\/td>\n      <\/tr>\n      <tr>\n        <td>Pr\u00edjmy<\/td>\n        <td>1 000 \u20ac<\/td>\n        <td>8 000 \u20ac<\/td>\n      <\/tr>\n      <tr>\n        <td>ROAS<\/td>\n        <td><strong>1 000 %<\/strong><\/td>\n        <td><strong>450 %<\/strong><\/td>\n      <\/tr>\n      <tr>\n        <td>Po\u010det z\u00e1kazn\u00edkov<\/td>\n        <td>20 os\u00f4b<\/td>\n        <td>160 os\u00f4b<\/td>\n      <\/tr>\n      <tr>\n        <td>Obchodn\u00fd dopad<\/td>\n        <td>Zber \u201en\u00edzko visiaceho ovocia\u201c<\/td>\n        <td>Akviz\u00edcia trhu, mas\u00edvny zber d\u00e1t<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdc00cb e-flex e-con-boxed e-con e-parent\" data-id=\"bdc00cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da77a5e elementor-widget elementor-widget-heading\" data-id=\"da77a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre\u010do je kampa\u0148 \u201eB\u201c skuto\u010dn\u00fdm v\u00ed\u0165azom? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8bd36 elementor-widget elementor-widget-text-editor\" data-id=\"bd8bd36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Zatia\u013e\u00a0\u010do\u00a0kampa\u0148\u00a0\u201eA\u201c je\u00a0pohodln\u00fd, ale\u00a0mal\u00fd\u00a0ostrov\u010dek,\u00a0kampa\u0148\u00a0\u201eB\u201c je\u00a0parn\u00edk.\u00a0Kampa\u0148\u00a0\u201eB\u201c\u00a0priniesla\u00a0do\u00a0syst\u00e9mu\u00a0<\/span><b><span data-contrast=\"auto\">osemkr\u00e1t\u00a0viac\u00a0z\u00e1kazn\u00edkov<\/span><\/b><span data-contrast=\"auto\">. To\u00a0znamen\u00e1\u00a0160\u00a0nov\u00fdch\u00a0e-mailov\u00fdch\u00a0adries\u00a0a\u00a0potenci\u00e1lnych\u00a0vracaj\u00facich\u00a0sa\u00a0z\u00e1kazn\u00edkov.\u00a0Ak\u00a0m\u00e1te\u00a0newsletter,\u00a0komunik\u00e1cia\u00a0s nimi je\u00a0u\u017e\u00a0vo\u00a0va\u0161ich\u00a0ruk\u00e1ch\u00a0\u2013\u00a0nemus\u00edte\u00a0na nich\u00a0znova\u00a0vynaklada\u0165\u00a0vysok\u00e9\u00a0sumy za\u00a0reklamu.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Vysok\u00e9 ROAS pri kampani \u201eA\u201c sa \u010dasto d\u00e1 udr\u017ea\u0165 len pri \u00fazkej cie\u013eovej skupine. Kampa\u0148 \u201eB\u201c dokazuje, \u017ee firma dok\u00e1\u017ee oslovi\u0165 masy, \u010d\u00edm zabezpe\u010duje neust\u00e1ly pr\u00edsun nov\u00fdch z\u00e1kazn\u00edkov. Hoci je efektivita ni\u017e\u0161ia, <\/span><b><span data-contrast=\"auto\">absol\u00fatna hodnota sumy, ktor\u00e1 zostane v pokladni, je ove\u013ea vy\u0161\u0161ia<\/span><\/b><span data-contrast=\"auto\">.\u00a0Fixn\u00e9\u00a0n\u00e1klady\u00a0(n\u00e1jom,\u00a0mzdy,\u00a0softv\u00e9r)\u00a0neplat\u00edme\u00a0z\u00a0percent, ale z\u00a0realizovan\u00e9ho\u00a0zisku.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d9c6aa e-flex e-con-boxed e-con e-parent\" data-id=\"5d9c6aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-110dadb elementor-widget elementor-widget-heading\" data-id=\"110dadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u010co ROAS neprezrad\u00ed? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a2aa7 elementor-widget elementor-widget-text-editor\" data-id=\"d0a2aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Z ROAS nezist\u00edte, \u010di kampa\u0148 prin\u00e1\u0161a nov\u00fdch z\u00e1kazn\u00edkov, zvy\u0161uje celkov\u00fd obrat alebo re\u00e1lne zv\u00e4\u010d\u0161uje v\u00e1\u0161 trhov\u00fd podiel. M\u00f4\u017ee sa sta\u0165, \u017ee m\u00e1te 800 % n\u00e1vratnos\u0165, ale len opakovane l\u00e1kate existuj\u00facich z\u00e1kazn\u00edkov, zatia\u013e \u010do firma stagnuje. Podiel nov\u00fdch z\u00e1kazn\u00edkov je pritom jedn\u00fdm z najpresnej\u0161\u00edch indik\u00e1torov re\u00e1lneho rastu.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pri\u00a0kampaniach\u00a0s ROAS 600 \u2013 700 %\u00a0\u010dasto\u00a0vid\u00edme,\u00a0\u017ee\u00a0podiel\u00a0nov\u00fdch\u00a0z\u00e1kazn\u00edkov\u00a0stagnuje.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Naopak, v\u00a0\u00fa\u010dtoch\u00a0s ROAS\u00a0okolo\u00a0400 \u2013 450 %\u00a0\u010dasto\u00a0vid\u00edme\u00a0stabiln\u00fd\u00a0rast\u00a0po\u010dtu\u00a0z\u00e1kazn\u00edkov\u00a0aj\u00a0tr\u017eieb.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eea125d e-flex e-con-boxed e-con e-parent\" data-id=\"eea125d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0a4dc elementor-widget elementor-widget-heading\" data-id=\"ea0a4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre\u010do m\u00f4\u017ee vysok\u00e9 ROAS znamena\u0165 n\u00edzky obrat? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9512e96 elementor-widget elementor-widget-text-editor\" data-id=\"9512e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW164195995 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">Reklamy<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">sa<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0v\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">tak\u00fdchto<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">pr\u00edpadoch<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">zameriavaj\u00fa<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">prim\u00e1rne<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">na<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">brandov\u00e9<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">vyh\u013ead\u00e1vania<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">vracaj\u00facich<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">sa<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">n\u00e1v\u0161tevn\u00edkov<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">bestsellery<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">.\u00a0<\/span><\/span><span class=\"TextRun SCXW164195995 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">Syst\u00e9m<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0zobrazuje reklamy\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">\u013eu\u010fom<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">ktor\u00ed<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">s\u00fa<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">u\u017e<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">bl\u00edzko<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0k\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">n\u00e1kupu<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">V\u00fdsledkom<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0je\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">kr\u00e1sne<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0ROAS, ale\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">minim\u00e1lny<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">rast<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">preto\u017ee<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0reklamy\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">nevytv\u00e1raj\u00fa<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">nov\u00fd<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">dopyt<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">, len\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">zbieraj\u00fa<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0\u201e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">n\u00edzko<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">visiace<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW164195995 BCX0\">ovocie<\/span><span class=\"NormalTextRun SCXW164195995 BCX0\">\u201c.<\/span><\/span><span class=\"EOP SCXW164195995 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78535d3 elementor-widget elementor-widget-image\" data-id=\"78535d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/marketing-mutatok-roas-rendszeres-ellenorzes-fontossaga--1024x576.jpg\" class=\"attachment-large size-large wp-image-48716\" alt=\"A marketingkamp\u00e1nyokn\u00e1l a ROAS \u00e9s egy\u00e9b mutat\u00f3k rendszeres ellen\u0151rz\u00e9se kulcs a sikerhez\u00a0\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/marketing-mutatok-roas-rendszeres-ellenorzes-fontossaga--1024x576.jpg 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/marketing-mutatok-roas-rendszeres-ellenorzes-fontossaga--300x169.jpg 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/marketing-mutatok-roas-rendszeres-ellenorzes-fontossaga--768x432.jpg 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/marketing-mutatok-roas-rendszeres-ellenorzes-fontossaga--1536x864.jpg 1536w, https:\/\/am-business.eu\/wp-content\/uploads\/2026\/03\/marketing-mutatok-roas-rendszeres-ellenorzes-fontossaga--scaled.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-743cbae e-flex e-con-boxed e-con e-parent\" data-id=\"743cbae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5315e elementor-widget elementor-widget-heading\" data-id=\"7c5315e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ako v\u00fdhradn\u00e1 optimaliz\u00e1cia na ROAS brzd\u00ed rast? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29da37c elementor-widget elementor-widget-text-editor\" data-id=\"29da37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW6963506 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">Ke\u010f<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">sa<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0firma\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">s\u00fastred\u00ed<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0len na\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">n\u00e1vratnos\u0165<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">prest\u00e1va<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">experimentova\u0165<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">Nov\u00e9<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0produkty a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">cie\u013eov\u00e9<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0skupiny\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">nedost\u00e1vaj\u00fa<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">priestor<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">preto\u017ee<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">m\u00e1lokedy<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">prines\u00fa<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">okam\u017eite<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">vysok\u00e9<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0ROAS.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">Algoritmus<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">sa<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">postupne<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">optimalizuje<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\"> len na <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">\u00fazku<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">skupinu<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">z\u00e1kazn\u00edkov<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">prest\u00e1va<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">objavova\u0165<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">nov\u00e9<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">\u00a0segmenty\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6963506 BCX0\">trhu<\/span><span class=\"NormalTextRun SCXW6963506 BCX0\">.<\/span><\/span><span class=\"EOP SCXW6963506 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f240b2e e-flex e-con-boxed e-con e-parent\" data-id=\"f240b2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239e163 elementor-widget elementor-widget-heading\" data-id=\"239e163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vy\u0161\u0161\u00ed budget = vy\u0161\u0161ie ROAS? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c583321 elementor-widget elementor-widget-text-editor\" data-id=\"c583321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW86340450 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">Kr\u00e1tka<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">odpove\u010f<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">znie<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">:\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW86340450 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86340450 BCX0\">nie,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">zvy\u010dajne<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\"> je to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">naopak<\/span><\/span><span class=\"TextRun SCXW86340450 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86340450 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">Pri<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">zvy\u0161ovan\u00ed<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">rozpo\u010dtu<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">musia<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">syst\u00e9my<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">vyst\u00fapi\u0165<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">zo<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">z\u00f3ny<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0\u201e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">ist\u00fdch<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">kupuj\u00facich<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u201c a\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">oslovi\u0165<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0\u201e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">studen\u00e9<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u201c\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">publikum<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">ktor\u00e9<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0je\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">drah\u0161ie<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">presved\u010di\u0165<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">Pokles<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0ROAS\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">pri<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">\u0161k\u00e1lovan\u00ed<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0je\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">\u010dasto<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW86340450 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86340450 BCX0\">\u201e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">cenou<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0za\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">skuto\u010dn\u00fd<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW86340450 BCX0\">rast<\/span><span class=\"NormalTextRun SCXW86340450 BCX0\">\u201c<\/span><\/span><span class=\"TextRun SCXW86340450 BCX0\" lang=\"PL-PL\" xml:lang=\"PL-PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86340450 BCX0\">.<\/span><\/span><span class=\"EOP SCXW86340450 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96b0d58 e-flex e-con-boxed e-con e-parent\" data-id=\"96b0d58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63761bb elementor-widget elementor-widget-heading\" data-id=\"63761bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u010co si z toho odnes\u0165? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0985ec elementor-widget elementor-widget-text-editor\" data-id=\"b0985ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Kampa\u0148\u00a0nie je\u00a0\u00faspe\u0161n\u00e1\u00a0preto,\u00a0\u017ee\u00a0m\u00e1\u00a0v\u00a0reporte\u00a0najkraj\u0161ie\u00a0\u010d\u00edslo. Je\u00a0\u00faspe\u0161n\u00e1\u00a0vtedy,\u00a0ak\u00a0pom\u00e1ha\u00a0va\u0161ej\u00a0firme\u00a0r\u00e1s\u0165, je\u00a0\u0161k\u00e1lovate\u013en\u00e1\u00a0a\u00a0dlhodobo\u00a0udr\u017eate\u013en\u00e1.\u00a0Vysok\u00e9\u00a0ROAS je\u00a0dobr\u00fdm\u00a0sign\u00e1lom, ale samo o\u00a0sebe\u00a0nikdy\u00a0nesta\u010d\u00ed.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ak\u00a0va\u0161e\u00a0kampane\u00a0vyzeraj\u00fa\u00a0v\u00a0reportoch\u00a0dobre, ale\u00a0napriek\u00a0tomu\u00a0m\u00e1te\u00a0pocit,\u00a0\u017ee\u00a0va\u0161a\u00a0firma stagnuje,\u00a0pravdepodobne\u00a0nie je\u00a0probl\u00e9m\u00a0v\u00a0rozpo\u010dte, ale v tom, na\u00a0\u010do\u00a0sa\u00a0zameriavate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ak\u00a0chcete, aby\u00a0va\u0161e\u00a0kampane\u00a0prin\u00e1\u0161ali\u00a0viac\u00a0ne\u017e\u00a0len\u00a0pekn\u00e9\u00a0percent\u00e1,\u00a0ozvite\u00a0sa\u00a0n\u00e1m. Radi\u00a0v\u00e1m\u00a0odovzd\u00e1me\u00a0aj\u00a0\u010fal\u0161\u00ed\u00a0k\u00fasok\u00a0na\u0161ich\u00a0vedomost\u00ed!\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>V\u00a0svete\u00a0digit\u00e1lneho\u00a0marketingu\u00a0existuje\u00a0len\u00a0m\u00e1lo\u00a0\u010d\u00edsel,\u00a0ktor\u00e9\u00a0podnikate\u013eovi\u00a0prines\u00fa\u00a0tak\u00fd\u00a0pokoj\u00a0na\u00a0du\u0161i,\u00a0ako\u00a0pr\u00e1ve\u00a0vysok\u00e9\u00a0ROAS\u00a0(n\u00e1vratnos\u0165\u00a0v\u00fddavkov\u00a0na\u00a0reklamu).\u00a0Ke\u010f\u00a0v\u00a0reporte\u00a0vid\u00edte\u00a0500 %\u00a0alebo\u00a0dokonca\u00a0800 %\u00a0n\u00e1vratnos\u0165, je\u00a0\u013eahk\u00e9\u00a0si\u00a0pomyslie\u0165:\u00a0kampa\u0148\u00a0funguje\u00a0perfektne.\u00a0Realita\u00a0je\u00a0v\u0161ak\u00a0\u010dasto\u00a0\u00faplne\u00a0in\u00e1\u00a0\u2013\u00a0vysok\u00e9\u00a0ROAS\u00a0e\u0161te\u00a0automaticky\u00a0neznamen\u00e1,\u00a0\u017ee\u00a0firma\u00a0rastie.\u00a0 V\u00a0tomto\u00a0\u010dl\u00e1nku\u00a0sa\u00a0dozviete:\u00a0 pre\u010do\u00a0sa\u00a0ROAS\u00a0zd\u00e1\u00a0by\u0165\u00a0dokonal\u00fdm\u00a0ukazovate\u013eom,\u00a0\u00a0 \u010do\u00a0ROAS\u00a0v\u00a0skuto\u010dnosti\u00a0v\u00f4bec\u00a0neodha\u013euje,\u00a0\u00a0 pre\u010do\u00a0aj\u00a0vysok\u00e9\u00a0ROAS\u00a0m\u00f4\u017ee\u00a0znamena\u0165\u00a0n\u00edzky\u00a0rast,\u00a0 ako\u00a0v\u00fdhradn\u00e1\u00a0optimaliz\u00e1cia\u00a0na ROAS\u00a0brzd\u00ed\u00a0rast,\u00a0\u00a0 ktor\u00e9\u00a0metriky\u00a0popri\u00a0ROAS je\u00a0nutn\u00e9\u00a0sledova\u0165,\u00a0\u00a0 kedy\u00a0je\u00a0vysok\u00e9\u00a0ROAS\u00a0predsa\u00a0len\u00a0v\u00fdhodou.\u00a0\u00a0 Pre\u010do sa ROAS zd\u00e1 by\u0165 dokonal\u00fdm ukazovate\u013eom? ROAS\u00a0vyjadruje,\u00a0ko\u013eko\u00a0jednotiek\u00a0pr\u00edjmu\u00a0prinesie\u00a0jedna\u00a0investovan\u00e1\u00a0jednotka\u00a0pe\u0148az\u00ed. Je to\u00a0u\u017eito\u010dn\u00fd\u00a0\u00fadaj,\u00a0preto\u017ee\u00a0pom\u00e1ha\u00a0pochopi\u0165,\u00a0ako\u00a0efekt\u00edvne\u00a0sa\u00a0vyu\u017e\u00edvaj\u00fa\u00a0peniaze\u00a0vynalo\u017een\u00e9\u00a0na\u00a0kampa\u0148.\u00a0 350 % ROAS\u00a0znamen\u00e1,\u00a0\u017ee\u00a0na\u00a01 \u20ac\u00a0v\u00fddavkov\u00a0pripad\u00e1\u00a03,50 \u20ac\u00a0pr\u00edjmov.\u00a0 1530 % ROAS\u00a0znamen\u00e1\u00a0pr\u00edjem\u00a015,3 \u20ac\u00a0na\u00a0ka\u017ed\u00e9\u00a0investovan\u00e9\u00a0euro.\u00a0 Tak\u00e9to\u00a0\u010d\u00edsla\u00a0v\u00a0reporte\u00a0p\u00f4sobia\u00a0presved\u010divo\u00a0a\u00a0d\u00e1vaj\u00fa\u00a0pocit,\u00a0\u017ee\u00a0marketing\u00a0funguje\u00a0bezchybne.\u00a0Preto\u00a0sa\u00a0pre\u00a0majite\u013eov\u00a0firiem\u00a0pri\u00a0rozhodovan\u00ed\u00a0\u010dasto\u00a0st\u00e1vaj\u00fa\u00a0t\u00fdm\u00a0najd\u00f4le\u017eitej\u0161\u00edm\u00a0ukazovate\u013eom.\u00a0 Kde je teda probl\u00e9m? Probl\u00e9m\u00a0nast\u00e1va\u00a0vtedy,\u00a0ke\u010f\u00a0sa\u00a0cel\u00e1\u00a0marketingov\u00e1\u00a0strat\u00e9gia\u00a0postav\u00ed\u00a0v\u00fdhradne\u00a0na ROAS. ROAS je\u00a0dobr\u00fd\u00a0ukazovate\u013e,\u00a0ktor\u00fd\u00a0n\u00e1m\u00a0ukazuje\u00a0efektivitu, nie\u00a0v\u0161ak\u00a0kontext\u00a0a\u00a0\u0161k\u00e1lovate\u013enos\u0165.\u00a0 Predstavme\u00a0si\u00a0dve\u00a0kampane:\u00a0\u00a0 \u201eA\u201c\u00a0\u2013\u00a0ROAS 1000 %\u00a0\u00a0 \u201eB\u201c\u00a0\u2013\u00a0ROAS 450 %\u00a0\u00a0 Ktor\u00e1\u00a0pod\u013ea\u00a0v\u00e1s\u00a0funguje\u00a0lep\u0161ie?\u00a0Pozrime\u00a0sa\u00a0na\u00a0ne\u00a0cez\u00a0\u010fal\u0161ie\u00a0\u00fadaje:\u00a0\u00a0 Kampa\u0148 \u201eA\u201c Kampa\u0148 \u201eB\u201c N\u00e1klady [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":48727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"Vysok\u00e9 ROAS nie v\u017edy znamen\u00e1 \u00faspe\u0161n\u00fa kampa\u0148. 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