{"id":35982,"date":"2024-05-14T10:13:29","date_gmt":"2024-05-14T08:13:29","guid":{"rendered":"https:\/\/am-business.eu\/?p=35982"},"modified":"2024-05-15T12:04:29","modified_gmt":"2024-05-15T10:04:29","slug":"dojem-je-dolezity-postavte-svoj-web-dizajn-s-dorazom-na-uzivatelske-rozhranie","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/dojem-je-dolezity-postavte-svoj-web-dizajn-s-dorazom-na-uzivatelske-rozhranie\/","title":{"rendered":"Dojem je d\u00f4le\u017eit\u00fd \u2013 postavte svoj web dizajn s\u202fd\u00f4razom na u\u017e\u00edvate\u013esk\u00e9 rozhranie"},"content":{"rendered":"\t\t
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V\u0161etci to pozn\u00e1me. Nedo\u010dkavo klikneme na link vo vyh\u013ead\u00e1va\u010di a\u202fs\u202fo\u010dak\u00e1van\u00edm pozorujeme, ak\u00e1 webov\u00e1 str\u00e1nka sa n\u00e1m zobraz\u00ed. Po tom nasleduj\u00fa len dva mo\u017en\u00e9 scen\u00e1re \u2013 bu\u010f n\u00e1s str\u00e1nka oslov\u00ed a\u202fostaneme na nej alebo naopak \u2013 u\u017e z\u202fprv\u00e9ho dojmu n\u00e1s odrad\u00ed a\u202fmy sa vyd\u00e1vame sp\u00e4\u0165 do vyh\u013ead\u00e1va\u010da h\u013eada\u0165 nie\u010do lep\u0161ie. Ak teda m\u00e1te vlastn\u00fa webov\u00fa str\u00e1nku je d\u00f4le\u017eit\u00e9 si uvedomi\u0165 jedno \u2013 prv\u00fd dojem a\u202fprvotn\u00e1 reakcia, ktor\u00e1 v\u00e1s alebo v\u00e1\u0161ho potencion\u00e1lneho z\u00e1kazn\u00edka napadne rozhoduje o\u202ftom, \u010di na va\u0161e str\u00e1nke ostane alebo nie. Tento prv\u00fd dojem m\u00f4\u017ee bu\u010f posilni\u0165 d\u00f4veru n\u00e1v\u0161tevn\u00edka vo va\u0161u zna\u010dku, alebo ho od nej odtrhn\u00fa\u0165 D\u00f4le\u017eitou s\u00fa\u010das\u0165ou, ktor\u00e1 ovplyv\u0148uje prv\u00fd dojem, je u\u017e\u00edvate\u013esk\u00e9 rozhranie (UI), a to nielen estetick\u00fdm, ale aj funk\u010dn\u00fdm h\u013eadiskom. Ako to vlastne funguje a\u202f\u010do m\u00f4\u017eeme spravi\u0165 preto, aby sme dosiahli \u010do najlep\u0161ie UI?\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u010co je vlastne u\u017e\u00edvate\u013esk\u00e9 rozhranie (UI) a u\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165 (UX)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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U\u017e\u00edvate\u013esk\u00e9 rozhranie (UI) zah\u0155\u0148a v\u0161etky prvky, ktor\u00e9 s n\u00e1v\u0161tevn\u00edkom interaguj\u00fa na va\u0161ej webovej str\u00e1nke, ako s\u00fa tla\u010didl\u00e1, menu, formul\u00e1re a \u010fal\u0161ie. UI dizajn je o tom, ako tieto prvky vyzeraj\u00fa a ako sa spr\u00e1vaj\u00fa, aby vytv\u00e1rali pozit\u00edvnu u\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 (UX).<\/span>\u00a0<\/span><\/p>

U\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165 (UX) sa zaober\u00e1 celkov\u00fdm dojmom, ktor\u00fd n\u00e1v\u0161tevn\u00edk m\u00e1 pri interakcii s webovou str\u00e1nkou. UX dizajn sa zaober\u00e1 t\u00fdm, ako urobi\u0165 t\u00fato interakciu \u010do najjednoduch\u0161ou a pohodlnej\u0161ou pre u\u017e\u00edvate\u013ea.<\/span>\u00a0<\/span><\/p>

Ak to teda zhrnieme do jedn\u00e9ho pomocou UI a\u202fUX vytv\u00e1rame pre z\u00e1kazn\u00edka \u010do najlep\u0161\u00ed prv\u00fd dojem, udr\u017eujeme jeho pozornos\u0165 a\u202fnajm\u00e4 zlep\u0161ujeme jeho celkov\u00fa sk\u00fasenos\u0165 so samotnou str\u00e1nkou. Prvotn\u00fd princ\u00edp je \u010do najviac zjednodu\u0161i\u0165 postup na webovej str\u00e1nke.\u00a0<\/span>\u00a0<\/span><\/p>

Vezmite si napr\u00edklad \u017ee m\u00e1te e-shop. Va\u0161im z\u00e1merom pri n\u00e1v\u0161teve potencion\u00e1lneho klienta je teda n\u00e1kup. S\u00fastred\u00edte sa teda na dve z\u00e1kladn\u00e9 interakcie \u2013 button prida\u0165 do ko\u0161\u00edka a\u202fvyplnenie \u00fadajov pre potvrdenie objedn\u00e1vky. Ak v\u0161ak d\u00e1te button prida\u0165 do ko\u0161\u00edka ako nen\u00e1padn\u00fa s\u00fa\u010das\u0165 textu, pravdepodobnos\u0165, \u017ee na to v\u00e1\u0161 potencion\u00e1lny z\u00e1kazn\u00edk klikne, je ve\u013emi n\u00edzka. Ak v\u0161ak button urob\u00edte pekn\u00fd, v\u202fpr\u00edjemnej farbe a\u202fdostato\u010dne v\u00fdrazn\u00fd, pravdepodobnos\u0165, \u017ee v\u00e1\u0161 potencion\u00e1lny z\u00e1kazn\u00edk na tento button klikne je ove\u013ea vy\u0161\u0161ia.<\/span>\u00a0<\/span><\/p>

Druh\u00fa \u017eelen\u00fa interakciu \u2013 vyplnenie \u00fadajov pre potvrdenie objedn\u00e1vky ovplyvn\u00edte rovnako jednoducho. Je nutn\u00e9 to \u010do najviac zjednodu\u0161i\u0165! Sami sa zamyslite ko\u013eko kr\u00e1t ste chceli nak\u00fapi\u0165 z\u202fe-shopu, ale vyplnenie \u00fadajov nebolo \u00faplne jasn\u00e9, nevedeli ste, ako si vybra\u0165 sp\u00f4sob doru\u010denia \u010di platby a\u202fjednoducho ste rad\u0161ej str\u00e1nku opustili a\u202fna\u0161li si in\u00fa, jednoduch\u0161iu na pou\u017e\u00edvanie.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ako pracova\u0165 s u\u017e\u00edvate\u013esk\u00fdm rozhran\u00edm?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pri n\u00e1vrhu webovej str\u00e1nky je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti teda nielen <\/span>vizu\u00e1lny dizajn<\/a>, ktor\u00fd je s\u00edce tie\u017e d\u00f4le\u017eit\u00fd<\/span>, ale aj funk\u010dnos\u0165. Tu je nieko\u013eko z\u00e1kladn\u00fdch krokov, ako pracova\u0165 s u\u017e\u00edvate\u013esk\u00fdm rozhran\u00edm:<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vytvorte si spr\u00e1vne pers\u00f3ny svojho klienta<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifik\u00e1cia typick\u00fdch pou\u017e\u00edvate\u013eov v\u00e1\u0161ho webu a ich potrieb je k\u013e\u00fa\u010dov\u00e1 pre \u00faspe\u0161n\u00fd n\u00e1vrh u\u017e\u00edvate\u013esk\u00e9ho rozhrania. Vytvorenie detailn\u00fdch profilov, ktor\u00e9 zah\u0155\u0148aj\u00fa inform\u00e1cie o demografick\u00fdch \u00fadajoch, preferenci\u00e1ch, cie\u013eoch a obav\u00e1ch pou\u017e\u00edvate\u013eov, pom\u00f4\u017ee lep\u0161ie porozumie\u0165 ich potreb\u00e1m. Z\u00edskajte svoje \u0161tatistiky z\u202fka\u017ed\u00e9ho mo\u017en\u00e9ho zdroja \u2013 ako s\u00fa soci\u00e1lne siete, webov\u00e1 str\u00e1nka, e-mailov\u00e1 datab\u00e1za a\u202fpodobne. Svoje pers\u00f3ny si pre jednoduch\u0161ie pou\u017e\u00edvanie m\u00f4\u017eete nazva\u0165 menom \u2013 mami\u010dka Janka \u010di mana\u017e\u00e9r Jakub. N\u00e1sledne veci pre zlep\u0161enie u\u017e\u00edvate\u013eskej sk\u00fasenosti m\u00f4\u017eete rie\u0161i\u0165 za pomoci ot\u00e1zok ako je napr\u00edklad: Ako by si to predstavovala Janka? Kde by to dal Jakub? A\u202fpodobne.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wireframing a\u202fprototypovanie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vytvorenie jednoduch\u00fdch n\u00e1\u010drtov (wireframes) a prototypov umo\u017e\u0148uje testovanie r\u00f4znych rozlo\u017een\u00ed a funkci\u00ed pred fin\u00e1lnym n\u00e1vrhom. Tieto n\u00e1\u010drty a prototypy umo\u017e\u0148uj\u00fa lep\u0161ie porozumie\u0165 \u0161trukt\u00fare a toku str\u00e1nky a identifikova\u0165 mo\u017en\u00e9 probl\u00e9my e\u0161te pred samotnou implement\u00e1ciu.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Testovanie u\u017e\u00edvate\u013esk\u00e9ho rozhrania<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pou\u017eitie n\u00e1strojov ako HotJar<\/a>, Inspectlet<\/a> a \u010fal\u0161\u00edch umo\u017e\u0148uje sledovanie spr\u00e1vania u\u017e\u00edvate\u013eov na str\u00e1nke a identifik\u00e1ciu oblast\u00ed na zlep\u0161enie. Tieto n\u00e1stroje poskytuj\u00fa detailn\u00e9 anal\u00fdzy o tom, ako pou\u017e\u00edvatelia interaguj\u00fa s jednotliv\u00fdmi \u010das\u0165ami webovej str\u00e1nky, \u010do umo\u017e\u0148uje identifikova\u0165 probl\u00e9my a zlep\u0161i\u0165 u\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165. Ide doslova o\u202fnahr\u00e1vanie pohybu u\u017e\u00edvate\u013ea na va\u0161ej webovej str\u00e1nke, jednoducho tak vid\u00edte kde sa strat\u00ed alebo ktor\u00fd button nefunguje pod\u013ea predst\u00e1v. Dok\u00e1\u017eete aj viac prisp\u00f4sobi\u0165 str\u00e1nku responz\u00edve \u2013 teda aby sa prisp\u00f4sobila ka\u017ed\u00e9mu zariadeniu a\u202fjeho ve\u013ekosti.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Optimaliz\u00e1cia a heat maps<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heat mapy s\u00fa u\u017eito\u010dn\u00fdm n\u00e1strojom na identifik\u00e1ciu oblast\u00ed str\u00e1nky, na ktor\u00e9 sa pou\u017e\u00edvatelia najviac s\u00fastre\u010fuj\u00fa, \u010do m\u00f4\u017ee pom\u00f4c\u0165 pri optimaliz\u00e1cii umiestnenia d\u00f4le\u017eit\u00fdch prvkov. Tieto mapy poskytuj\u00fa vizu\u00e1lne zobrazenie toho, kde sa nach\u00e1dzaj\u00fa najviac interakci\u00ed a kam sa pou\u017e\u00edvatelia naj\u010dastej\u0161ie pres\u00favaj\u00fa po\u010das n\u00e1v\u0161tevy str\u00e1nky. Nevyhovuje to tomu, ak\u00fa interakciu od z\u00e1kazn\u00edka chcete vy? To je jednozna\u010dn\u00fd ukazovate\u013e toho, \u017ee treba nie\u010do na va\u0161ej str\u00e1nke zmeni\u0165.\u00a0<\/span>\u00a0<\/span><\/p>

U\u017e\u00edvate\u013esk\u00e9 rozhranie a u\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165 s\u00fa k\u013e\u00fa\u010dov\u00fdmi faktormi, ktor\u00e9 ovplyv\u0148uj\u00fa \u00faspech v\u00e1\u0161ho webu. D\u00f4le\u017eit\u00e9 je nielen ma\u0165 pekn\u00fd dizajn, ale aj zabezpe\u010di\u0165, aby bol v\u00e1\u0161 web jednoduch\u00fd na pou\u017e\u00edvanie pre v\u0161etk\u00fdch n\u00e1v\u0161tevn\u00edkov. Pracujte s u\u017e\u00edvate\u013esk\u00fdm rozhran\u00edm systematicky a neust\u00e1le ho optimalizujte na z\u00e1klade sp\u00e4tnej v\u00e4zby od u\u017e\u00edvate\u013eov, aby v\u00e1\u0161 web prin\u00e1\u0161al \u010do najlep\u0161ie v\u00fdsledky. Neviete ako na to? Nevad\u00ed! Existuje mno\u017estvo \u0161pecialistov, ktor\u00ed sa UI\/UX venuj\u00fa a\u202fu\u017e z\u202fpoh\u013eadu dok\u00e1\u017eu ve\u013ea kr\u00e1t zhodnoti\u0165, \u010do je zl\u00e9 a\u202fzo sk\u00fasenosti poveda\u0165, ako by to fungova\u0165 mohlo. Spolo\u010dnosti, ktor\u00e9 sa s\u00fastredia na va\u0161e webov\u00e9 str\u00e1nky a\u202fich funkcionality to maj\u00fa rovnako v\u202fmal\u00ed\u010dku. V\u00fdberom spr\u00e1vnej spolo\u010dnosti dok\u00e1\u017ee u\u0161etri\u0165 mno\u017estvo v\u00e1\u0161ho \u010dasu a\u202fv\u00e1\u0161 web bude sp\u013a\u0148a\u0165 v\u0161etky potrebn\u00e9 aspekty UI\/UX omnoho sk\u00f4r. Ak teda potrebujete svoju str\u00e1nku <\/span>skontrolova\u0165 <\/span>alebo priamo zlep\u0161i\u0165 sk\u00fasenos\u0165 va\u0161im u\u017e\u00edvate\u013eom, <\/span>nev\u00e1hajte n\u00e1s kontaktova\u0165<\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u0161etci to pozn\u00e1me. Nedo\u010dkavo klikneme na link vo vyh\u013ead\u00e1va\u010di a\u202fs\u202fo\u010dak\u00e1van\u00edm pozorujeme, ak\u00e1 webov\u00e1 str\u00e1nka sa n\u00e1m zobraz\u00ed. Po tom nasleduj\u00fa len dva mo\u017en\u00e9 scen\u00e1re \u2013 bu\u010f n\u00e1s str\u00e1nka oslov\u00ed a\u202fostaneme na nej alebo naopak \u2013 u\u017e z\u202fprv\u00e9ho dojmu n\u00e1s odrad\u00ed a\u202fmy sa vyd\u00e1vame sp\u00e4\u0165 do vyh\u013ead\u00e1va\u010da h\u013eada\u0165 nie\u010do lep\u0161ie. Ak teda m\u00e1te vlastn\u00fa webov\u00fa str\u00e1nku […]<\/p>\n","protected":false},"author":11,"featured_media":36001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Dojem je d\u00f4le\u017eit\u00fd \u2013 postavte svoj web dizajn s\u202fd\u00f4razom na u\u017e\u00edvate\u013esk\u00e9 rozhranie","_seopress_titles_desc":"Z\u00edska\u0165 alebo strati\u0165 n\u00e1v\u0161tevn\u00edka za p\u00e1r sek\u00fand? Zistite, ako optimalizova\u0165 u\u017e\u00edvate\u013esk\u00e9 rozhranie a sk\u00fasenos\u0165 na va\u0161om webe, aby ste zaujali a udr\u017eali pozornos\u0165 n\u00e1v\u0161tevn\u00edkov.\"","_seopress_robots_index":"","_seopress_analysis_target_kw":"ui,ux,u\u017e\u00edvate\u013esk\u00e9 rozhranie,u\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165","footnotes":""},"categories":[1715],"tags":[1728,1729,1726,1727],"class_list":["post-35982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikacia","tag-ui-sk","tag-ux-sk","tag-uzivatelska-skusenost","tag-uzivatelske-rozhranie"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/35982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=35982"}],"version-history":[{"count":7,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/35982\/revisions"}],"predecessor-version":[{"id":36004,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/35982\/revisions\/36004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/36001"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=35982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=35982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=35982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}