{"id":35739,"date":"2024-05-03T14:48:44","date_gmt":"2024-05-03T12:48:44","guid":{"rendered":"https:\/\/am-business.eu\/?p=35739"},"modified":"2024-05-03T14:48:44","modified_gmt":"2024-05-03T12:48:44","slug":"klucove-slova-umelci-seo-a-ich-vplyv-na-online-viditelnost","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/klucove-slova-umelci-seo-a-ich-vplyv-na-online-viditelnost\/","title":{"rendered":"K\u013e\u00fa\u010dov\u00e9 slov\u00e1: Umelci SEO a ich vplyv na online vidite\u013enos\u0165"},"content":{"rendered":"\t\t
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Ste majite\u013eom webovej str\u00e1nky alebo e-shopu a\u202fnete\u0161\u00edte sa pr\u00e1ve najv\u00e4\u010d\u0161ej pozornosti n\u00e1v\u0161tevn\u00edkov? Va\u0161e str\u00e1nky v\u202fGoogle s\u00edce n\u00e1jdete, ale nie ste spokojn\u00fd s\u202fich umiestnen\u00edm? Chcete vedie\u0165, ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 bez toho, aby ste museli investova\u0165 ve\u013ek\u00e9 peniaze do reklamy?\u00a0 Potom je pre v\u00e1s SEO (Search Engine Optimization) d\u00f4le\u017eitou s\u00fa\u010das\u0165ou va\u0161ej strat\u00e9gie. Ale \u010do vlastne znamen\u00e1 by\u0165 „umelcom SEO“ a ako m\u00f4\u017ee ovplyvni\u0165 va\u0161u online vidite\u013enos\u0165?\u00a0\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u010co je SEO a pre\u010do je d\u00f4le\u017eit\u00e9?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO je skratka pre Search Engine Optimization, \u010do v preklade znamen\u00e1 optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de. Ide o s\u00fabor techn\u00edk a postupov, ktor\u00e9 pom\u00e1haj\u00fa zlep\u0161i\u0165 vidite\u013enos\u0165 v\u00e1\u0161ho webu vo v\u00fdsledkoch vyh\u013ead\u00e1vania na str\u00e1nkach ako Google. A pre\u010do je to d\u00f4le\u017eit\u00e9? Predstavte si, \u017ee potrebujete napr\u00edklad n\u00e1js\u0165 nov\u00fd vys\u00e1va\u010d do va\u0161ej dom\u00e1cnosti.\u00a0<\/span>\u00a0<\/span><\/p>

Jednoducho nap\u00ed\u0161te do Google \u010do potrebujete. Google v\u00e1m v\u202fp\u00e1r sekund\u00e1ch d\u00e1 mili\u00f3ny mo\u017enost\u00ed, kde m\u00f4\u017eete svoj nov\u00fd vys\u00e1va\u010d k\u00fapi\u0165. Recenzie, online e-shopy aj str\u00e1nky kamenn\u00fdch prev\u00e1dzok, kde pred\u00e1vaj\u00fa najr\u00f4znej\u0161ie elektrospotrebi\u010de. Vy si otvor\u00edte str\u00e1nku a\u202fh\u013ead\u00e1te \u010do najatrakt\u00edvnej\u0161\u00ed vys\u00e1va\u010d pre va\u0161u potrebu za \u010do najlep\u0161iu cenu. Ale teraz sa zamyslite \u2013 ko\u013eko kr\u00e1t sa stalo, \u017ee ste pre\u0161li na druh\u00fa, tretiu \u010di nebodaj desiatu str\u00e1nku Google? V\u00e4\u010d\u0161ina z\u202fn\u00e1s odpovie jednozna\u010dne ani raz. A\u202fpresne preto je SEO d\u00f4le\u017eit\u00e9 – preto\u017ee v\u00e4\u010d\u0161ina \u013eud\u00ed, ktor\u00ed h\u013eadaj\u00fa inform\u00e1cie online, sa pozrie len na prv\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania. Nech u\u017e pon\u00fakate svojim klientom \u010doko\u013evek, chcete, aby bol pr\u00e1ve v\u00e1\u0161 web medzi prv\u00fdmi!<\/span>\u00a0<\/span><\/p>

Samozrejme, existuje cesta, ako si zabezpe\u010di\u0165 zv\u00fd\u0161en\u00fa pravdepodobnos\u0165, \u017ee budete pr\u00e1ve medzi prv\u00fdmi tromi v\u00fdsledkami. V\u0161imli ste si niekedy, \u017ee \u010doko\u013evek v\u202fGoogle h\u013ead\u00e1te, prv\u00e9 v\u00fdsledky maj\u00fa neraz nad sebou n\u00e1pis \u201esponzorovan\u00e9\u201c. Tento n\u00e1pis ur\u010duje str\u00e1nky, ktor\u00fd si svoju poz\u00edciu v\u202fGoogle zabezpe\u010duj\u00fa pomocou takzvanej PPC reklamy. Slu\u017eba Google Ads poskytuje mo\u017enos\u0165 uverejni\u0165 va\u0161u str\u00e1nku medzi prv\u00fdmi v\u00fdsledkami, pri\u010dom v\u0161ak pri ka\u017edej n\u00e1v\u0161teve zaplat\u00edte ur\u010dit\u00fa cenu. \u010co v\u0161ak mus\u00edte vedie\u0165 je to, \u017ee tieto reklamy, ktor\u00e9 naz\u00fdvame aj SEM \u2013 Search Engine Marketing, maj\u00fa svoje obmedzenia. A\u202fbez toho, <\/span>aby ste mali spr\u00e1vne nastaven\u00e9 SEO, va\u0161a reklama nebude nikdy dostato\u010dne efekt\u00edvna.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ujasnime si aj pojmy ako vyh\u013ead\u00e1va\u010d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u202fprvom rade, aby sme mali v\u0161etko uveden\u00e9 do spr\u00e1vnej miery, by sme mali vedie\u0165 aj to, \u010do ten vyh\u013ead\u00e1va\u010d vlastne je. V\u202fjednoduchosti je dne\u0161nou No. I\u202fodpove\u010fou Google. Len\u017ee Google je len jeden z\u202fnich. Vyh\u013ead\u00e1va\u010de sl\u00fa\u017eia na vyh\u013ead\u00e1vanie inform\u00e1ci\u00ed, produktov a\u202fwebov\u00fdch str\u00e1nok na internete. Google pou\u017e\u00edvame takmer v\u0161etci \u2013 pod\u013ea dostupn\u00fdch \u0161tatist\u00edk Google ako vyh\u013ead\u00e1va\u010d vedie ako dominanta pri 90% h\u013eadaniach. Existuj\u00fa v\u0161ak aj in\u00e9 vyh\u013ead\u00e1va\u010de, medzi ktor\u00e9 patr\u00ed napr\u00edklad Bing so svojimi 2%, Yahoo s\u202fpodielom vyh\u013ead\u00e1van\u00ed 1,5%\u00a0 \u010di \u010desk\u00fd Seznam.cz, ktor\u00fd je vyh\u013ead\u00e1va\u010dom a\u202fport\u00e1lom v\u202fjednom. V\u202f\u010c\u00edne sa pozornosti te\u0161\u00ed aj vyh\u013ead\u00e1va\u010d usp\u00f4soben\u00fd na ich trh s\u202fn\u00e1zvom Baidu, ktor\u00fd tam dosahuje takmer dominantn\u00fa poz\u00edciu.\u00a0<\/span>\u00a0<\/span><\/p>

Pri poskytovan\u00ed produktov by sme sa mali okrem samotn\u00fdch vyh\u013ead\u00e1va\u010dov zamera\u0165 aj na pozornos\u0165 takzvan\u00fdch <\/span>porovn\u00e1va\u010dov,<\/span><\/b> ktor\u00e9 poskytuj\u00fa zoznam str\u00e1nok poskytuj\u00facich nejak\u00fd produkt (ako n\u00e1\u0161 vys\u00e1va\u010d) spolo\u010dne s\u202fcenou a\u202frecenziami. Medzi tieto patr\u00ed ve\u013emi zn\u00e1ma Heureka, kde va\u0161e produkty dok\u00e1\u017eete zvidite\u013eni\u0165.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 svojej str\u00e1nky pomocou k\u013e\u00fa\u010dov\u00fdch slov?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jedn\u00fdm z hlavn\u00fdch sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 svojho webu, a\u202fto aj bez invest\u00edcie, je pou\u017eitie spr\u00e1vnych k\u013e\u00fa\u010dov\u00fdch slov vo svojom obsahu. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 s\u00fa tie slov\u00e1 alebo fr\u00e1zy, ktor\u00e9 \u013eudia zad\u00e1vaj\u00fa do vyh\u013ead\u00e1va\u010dov ke\u010f h\u013eadaj\u00fa inform\u00e1cie online. Ak chcete, aby v\u00e1\u0161 web bol zahrnut\u00fd vo v\u00fdsledkoch vyh\u013ead\u00e1vania, je d\u00f4le\u017eit\u00e9 ma\u0165 tieto k\u013e\u00fa\u010dov\u00e9 slov\u00e1 vo svojom obsahu.<\/span>\u00a0<\/span><\/p>

Vr\u00e1\u0165me sa teda k\u202fpr\u00edkladu s\u202fvys\u00e1va\u010dom. M\u00e1te predstavu, ak\u00e9 tam s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1? Samozrejme, prv\u00fdm a\u202fnajd\u00f4le\u017eitej\u0161\u00edm je slovo \u201evys\u00e1va\u010d\u201c, ale vedeli ste, \u017ee \u013eudia spolo\u010dne s\u202ft\u00fdmto slovom m\u00f4\u017eu vyh\u013ead\u00e1va\u0165 mno\u017estvo mo\u017enost\u00ed? \u010ci u\u017e sa zameriame na ot\u00e1zky \u2013 \u201eKde k\u00fapi\u0165 najlep\u0161\u00ed vys\u00e1va\u010d?\u201c alebo na jednoduch\u0161ie fr\u00e1zy \u2013 \u201enajlep\u0161ie hodnoten\u00ed vys\u00e1va\u010d\u201c, mo\u017enost\u00ed, ako \u013eudia zad\u00e1vaj\u00fa svoje po\u017eiadavky do vyh\u013ead\u00e1va\u010da je skuto\u010dne mnoho. A\u202fje len na v\u00e1s Vyh\u013ead\u00e1va\u010de, ako napr\u00edklad Google, pou\u017e\u00edvaj\u00fa r\u00f4zne algoritmy na hodnotenie a zoradenie str\u00e1nok pod\u013ea ich relevancie pre dan\u00fa t\u00e9mu. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 hraj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu v tom, ako tieto algoritmy identifikuj\u00fa relevantn\u00fd obsah pre pou\u017e\u00edvate\u013eov.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ako vyh\u013ead\u00e1va Google va\u0161u str\u00e1nku?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google m\u00e1 sofistikovan\u00e9 algoritmy, ktor\u00e9 indexuj\u00fa obsah webov\u00fdch str\u00e1nok a ur\u010duj\u00fa ich relevanciu pre konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Toto indexovanie a hodnotenie obsahu je z\u00e1kladom pre v\u00fdsledky vyh\u013ead\u00e1vania, ktor\u00e9 vid\u00edte, ke\u010f zad\u00e1te h\u013eadan\u00fa fr\u00e1zu do vyh\u013ead\u00e1vacieho po\u013ea. Okrem k\u013e\u00fa\u010dov\u00fdch slov Google hodnot\u00ed aj \u010fal\u0161ie faktory, ako je d\u013a\u017eka viet, relevancia, kvalita obsahu, pou\u017eitie alternat\u00edvnych popisov (alt popisy) pre obr\u00e1zky, r\u00fdchlos\u0165 na\u010d\u00edtania str\u00e1nky a\u202f\u010fal\u0161ie. Zoznam toho, \u010do hodnot\u00ed Google na va\u0161ej str\u00e1nke je skuto\u010dne dlh\u00fd a\u202fpodrobn\u00fd a\u202f\u010d\u00edm lep\u0161ie hodnotenie z\u00edskate, t\u00fdm efekt\u00edvnej\u0161ie v\u00fdsledky budete dosahova\u0165.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ako nastavi\u0165 SEO a optimalizova\u0165 svoj web?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Existuje mnoho sp\u00f4sobov, ako optimalizova\u0165 svoj web pre vyh\u013ead\u00e1va\u010de, vr\u00e1tane spr\u00e1vneho pou\u017e\u00edvania k\u013e\u00fa\u010dov\u00fdch slov vo va\u0161om obsahu, zlep\u0161enia r\u00fdchlosti str\u00e1nky a technick\u00fdch aspektov SEO. D\u00f4le\u017eit\u00e9 je tie\u017e pravidelne monitorova\u0165 v\u00fdvoj n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu a prisp\u00f4sobova\u0165 svoju strat\u00e9giu pod\u013ea potrieb a trendov. V\u202fprvom rade si treba uvedomi\u0165, \u017ee \u010di u\u017e sa pozriete na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 alebo na celkov\u00e9 SEO, oba sa \u010dasom vyv\u00edjaj\u00fa a\u202fpravidelne menia. Preto <\/span>to nie je o\u202fjednorazovom nastaven\u00ed ale dlhodobom udr\u017eiavan\u00ed va\u0161ej str\u00e1nky. <\/span><\/b>Str\u00e1nku mus\u00edte udr\u017eiava\u0165 aktu\u00e1lnu a\u202fbezpe\u010dn\u00fa, <\/span>nezab\u00fadajte ani na technick\u00fa nez\u00e1vados\u0165. <\/span>(tu vieme potom da\u0165 prelink na \u010dl\u00e1nok o\u202fspr\u00e1ve webu).\u00a0<\/span>\u00a0<\/span><\/p>

Sta\u0165 sa „umelcom SEO“ znamen\u00e1 ma\u0165 porozumenie a schopnos\u0165 efekt\u00edvne vyu\u017e\u00edva\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a techniky optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de. S dobrou strat\u00e9giou SEO m\u00f4\u017eete zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 svojho webu a zlep\u0161i\u0165 jeho online vidite\u013enos\u0165, \u010do m\u00f4\u017ee ma\u0165 pozit\u00edvny vplyv na v\u00e1\u0161 biznis alebo projekt. Je to prv\u00fd krok, ako sa dosta\u0165 k\u202f\u017eelan\u00e9mu v\u00fdsledku \u2013 teda ku konverzii (n\u00e1kup \u010di preklik, pod\u013ea toho, \u010do od n\u00e1v\u0161tevn\u00edka o\u010dak\u00e1vate). Samozrejme, nastavenie optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de nie je v\u0161etko \u2013 takto \u010dloveka na svoju str\u00e1nku dostanete, potom ho mus\u00edte e\u0161te zauja\u0165 a\u202fudr\u017ea\u0165 jeho pozornos\u0165 in\u00fdmi technikami, ako napr\u00edklad <\/span>spr\u00e1vne komunikovanou vizu\u00e1lnou identitou<\/a><\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Odborn\u00edci na SEO \u2013 ako ich n\u00e1jdem?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Odborn\u00edkov na SEO n\u00e1jdete na trhu mno\u017estvo. \u010c\u00edm \u010falej t\u00fdm je komplikovanej\u0161ie splni\u0165 n\u00e1ro\u010dn\u00e9 po\u017eiadavky Google pre prv\u00e9 poz\u00edcie v\u202fGoogle a\u202f\u010fal\u0161\u00edch vyh\u013ead\u00e1va\u010dov, ke\u010f\u017ee konkurencie je skuto\u010dne mnoho a\u202fka\u017ed\u00fdm d\u0148om jej prib\u00fada viac a\u202fviac. Ak nem\u00e1te vlastn\u00e9 sk\u00fasenosti, nev\u00e1hajte sa <\/span>obr\u00e1ti\u0165 na odborn\u00edkov<\/span>, ktor\u00fd v\u00e1m so SEO iste radi pom\u00f4\u017eu a\u202f\u010di u\u017e si vyberiete cestu, kedy sa budete spolieha\u0165 na ich slu\u017eby dlhodobo alebo spolo\u010dne s\u202fnimi u\u010di\u0165, ur\u010dite va\u0161e podnikanie bude r\u00e1s\u0165 r\u00fdchlej\u0161ie.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Komplexn\u00e1 anal\u00fdza a\u202faudit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prv\u00fdm krokom ako rozozna\u0165 spr\u00e1vny postup pre SEO je anal\u00fdza. Tieto anal\u00fdzy vykon\u00e1vame aj my, v\u202fna\u0161ich auditoch, kde pos\u00fadime celkov\u00fa funk\u010dnos\u0165 a\u202fspr\u00e1vnos\u0165 va\u0161ej str\u00e1nky a\u202fkde spolo\u010dne n\u00e1jdeme ide\u00e1lnu cestu pre va\u0161e podnikanie!\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ste majite\u013eom webovej str\u00e1nky alebo e-shopu a\u202fnete\u0161\u00edte sa pr\u00e1ve najv\u00e4\u010d\u0161ej pozornosti n\u00e1v\u0161tevn\u00edkov? Va\u0161e str\u00e1nky v\u202fGoogle s\u00edce n\u00e1jdete, ale nie ste spokojn\u00fd s\u202fich umiestnen\u00edm? Chcete vedie\u0165, ako zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 bez toho, aby ste museli investova\u0165 ve\u013ek\u00e9 peniaze do reklamy?\u00a0 Potom je pre v\u00e1s SEO (Search Engine Optimization) d\u00f4le\u017eitou s\u00fa\u010das\u0165ou va\u0161ej strat\u00e9gie. Ale \u010do vlastne znamen\u00e1 by\u0165 […]<\/p>\n","protected":false},"author":11,"featured_media":35756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"K\u013e\u00fa\u010dov\u00e9 slov\u00e1: Umelci SEO a ich vplyv na online vidite\u013enos\u0165","_seopress_titles_desc":"Zistite, ako sa sta\u0165 umelcom SEO a zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu. Pre\u010d\u00edtajte si, ako k\u013e\u00fa\u010dov\u00e9 slov\u00e1 ovplyv\u0148uj\u00fa online vidite\u013enos\u0165 a ako ich spr\u00e1vne pou\u017ei\u0165.","_seopress_robots_index":"","_seopress_analysis_target_kw":"SEO","footnotes":""},"categories":[1717],"tags":[1718,1719,1720],"class_list":["post-35739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-optimalizacia","tag-optimalizacia-pre-vyhladavace","tag-seo-sk"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/35739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=35739"}],"version-history":[{"count":7,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/35739\/revisions"}],"predecessor-version":[{"id":35761,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/35739\/revisions\/35761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/35756"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=35739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=35739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=35739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}