{"id":30149,"date":"2023-09-10T19:43:58","date_gmt":"2023-09-10T17:43:58","guid":{"rendered":"https:\/\/am-business.eu\/?p=30149"},"modified":"2023-09-10T19:50:34","modified_gmt":"2023-09-10T17:50:34","slug":"ako-funguje-reklama-teraz-a-v-minulosti","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/ako-funguje-reklama-teraz-a-v-minulosti\/","title":{"rendered":"Ako funguje reklama? – teraz a v minulosti"},"content":{"rendered":"\t\t
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V\u0161ade <\/span>s\u00fa<\/span> reklamy<\/span>. <\/span>Ve\u013emi<\/span> \u010dasto<\/span> m\u00e1me<\/span> pocit, <\/span>\u017ee<\/span> reklama<\/span> n\u00e1s<\/span> pozn\u00e1<\/span> lep\u0161ie<\/span> ako<\/span> na\u0161i<\/span> najbli\u017e\u0161<\/span>\u00ed<\/span> kamar\u00e1ti<\/span>. <\/span>Mysl\u00edme<\/span> si<\/span>, <\/span>\u017ee<\/span> tak\u00e9<\/span> veci<\/span> s\u00fa<\/span> iba<\/span> v <\/span>na\u0161ej<\/span> dobe<\/span>. <\/span>To<\/span> by<\/span> bolo<\/span> fajn<\/span>, <\/span>ale<\/span> aj <\/span>dnes<\/span> pou\u017e\u00edvame<\/span> formy<\/span>, <\/span>ktor\u00e9<\/span> s\u00fa<\/span> star\u0161ie<\/span> ako<\/span> sto<\/span> rokov<\/span>. V <\/span>Pompeii<\/span> a v <\/span>R\u00edme<\/span> na\u0161li<\/span> tak\u00e9<\/span> reklamy<\/span>, <\/span>ktor\u00e9<\/span> fungoval<\/span>i<\/span> presne<\/span> ako<\/span> dne<\/span>\u0161<\/span>n\u00e9<\/span> kusy<\/span>. <\/span>Tak<\/span> mo\u017eno<\/span> nie<\/span> predmet<\/span>, <\/span>ale<\/span> proces<\/span> je <\/span>d\u00f4le\u017eit\u00fd<\/span>. <\/span>Tak<\/span> tvoj<\/span> mozog <\/span>funguje<\/span> presne<\/span> ako<\/span> mozog <\/span>Rimanov<\/span>. <\/span>Prep\u00e1\u010d<\/span>.\u00a0 <\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>\u013dudov\u00fd mozog <\/span>st\u00e1le<\/span> zmen\u00ed<\/span>, je <\/span>to<\/span> \u017eiadne<\/span> prekvapenie<\/span>. <\/span>Ke\u010f<\/span> si<\/span> pozrie\u0161<\/span> star\u00e9<\/span> rekl<\/span>a<\/span>my<\/span>, <\/span>bude<\/span> pre<\/span> teba<\/span> jasn\u00e9<\/span>, o <\/span>\u010dom<\/span> hovor\u00edm<\/span>. <\/span>Dne\u0161n\u00e9<\/span> billboardy<\/span> pou\u017e\u00edvaj\u00fa<\/span> met\u00f3dy<\/span>, <\/span>ktor\u00e9<\/span> sme<\/span> \u2013 <\/span>ako<\/span> \u013eudia<\/span> – <\/span>pou\u017e\u00edvali<\/span> v\u017edy<\/span>. <\/span>Potrebujeme<\/span> l\u00e1kav\u00fa<\/span> ponuku<\/span>, <\/span>dobr\u00e9<\/span> fotky<\/span> a <\/span>pam\u00e4tn\u00fd<\/span> slogan<\/span>. <\/span>Mo\u017eno<\/span> aj <\/span>teraz<\/span> pozn\u00e1\u0161<\/span> nejak\u00e9<\/span> fr\u00e1zy<\/span>, <\/span>spolu<\/span> so<\/span> zna\u010dkami<\/span>. <\/span>Ale<\/span> e\u0161te<\/span> zvl\u00e1\u0161tnej\u0161ie<\/span>, <\/span>ke\u010f<\/span> pozn\u00e1\u0161<\/span> ove\u013ea<\/span> star\u0161ie<\/span> pr\u00e1ce<\/span>. <\/span>Napr\u00edklad<\/span> pozn\u00e1m<\/span> reklamy<\/span>, <\/span>ktor\u00e9<\/span> boli<\/span> nov\u00e9<\/span> v 70<\/span>.<\/span> rokoch<\/span>. <\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Prv\u00fd <\/span>katalyz\u00e1tor<\/span> reklamy<\/span> bol<\/span> Johannes Gutenberg. <\/span>Lebo<\/span> objavil<\/span> tla\u010diare\u0148<\/span>, <\/span>tak<\/span> materi\u00e1ly<\/span> boli<\/span> dostupn\u00e9<\/span> pre<\/span> viacer\u00fdch<\/span>. V <\/span>roku<\/span> 1500 v <\/span>Par\u00ed\u017ei<\/span> jedn<\/span>a<\/span> z <\/span>najpopul\u00e1rnej\u0161\u00edch<\/span> rekl<\/span>\u00e1m<\/span> mal<\/span> nie\u010do<\/span> zauj\u00edmav\u00e9<\/span>. <\/span>Pov<\/span>edal<\/span>: <\/span>Ne<\/span>utekaj<\/span>te<\/span> pre\u010d<\/span>, <\/span>ke\u010f<\/span> vid\u00edte<\/span> cenu<\/span>. <\/span>Za<\/span> \u010darovn\u00fa<\/span> pr\u00e1cu<\/span>, je <\/span>to<\/span> mal\u00e1<\/span> odmena<\/span>. <\/span>Doslova<\/span> mo\u017eno<\/span> nie\u010do<\/span> in\u00e9<\/span> ale<\/span> h<\/span>lavn<\/span>ej<\/span> my\u0161lienk<\/span> rozumie\u0161<\/span>. <\/span>Cena<\/span> bola<\/span> probl\u00e9m<\/span> aj <\/span>pred<\/span> 700 <\/span>rokmi<\/span>! <\/span>Vid\u00edme<\/span> tak\u00e9<\/span> pr\u00edspevky<\/span> aj <\/span>dnes<\/span>, <\/span>v\u0161ak<\/span>? <\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Potom v 1800<\/span>.<\/span> rokoch<\/span> reklama<\/span> ma<\/span>la<\/span> in<\/span>\u00fa<\/span> rolu<\/span>. <\/span>Napr\u00edklad<\/span> F<\/span>ranc\u00faz<\/span> Henri de Toulouse-<\/span>Lautrec<\/span>, <\/span>kto<\/span> bol<\/span> maliar<\/span>, <\/span>fungoval<\/span> aj<\/span> ako<\/span> grafick\u00fd<\/span> dizajn\u00e9r<\/span> pre<\/span> reklam<\/span>y<\/span>. <\/span>\u017diadna<\/span> pasca<\/span>, <\/span>on<\/span> presne<\/span> vedel, <\/span>\u010do<\/span> reklama<\/span> je, a <\/span>myslel<\/span>, <\/span>\u017ee<\/span> je <\/span>to<\/span> vynikaj\u00faca<\/span> pr\u00edle\u017eitos\u0165<\/span>. <\/span>Jeho<\/span> pr\u00e1ce<\/span> maj\u00fa<\/span> ve\u013ek\u00fa<\/span> umeleck\u00fa<\/span> hodnotu<\/span>, <\/span>a<\/span> ich<\/span> vid\u00edme<\/span> teraz<\/span> v <\/span>gal\u00e9ri\u00e1ch<\/span>. Je <\/span>to<\/span> na\u0161a<\/span> \u010falsia<\/span> zast\u00e1vka<\/span>: <\/span>grafick\u00e9<\/span> detaily<\/span> s\u00fa<\/span> tak\u00e9<\/span> d\u00f4le\u017eit\u00e9<\/span> ako<\/span> spr\u00e1va<\/span> alebo<\/span> produkt<\/span>. <\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>A <\/span>najnov\u0161\u00ed<\/span> pr\u00edklad<\/span>: Andy Warhol. <\/span>Pre\u0148ho<\/span> mohlo<\/span> v\u0161etko<\/span> fungova\u0165<\/span> ako<\/span> umenia<\/span>. Aj <\/span>plechovky<\/span>. <\/span>Lebo<\/span> v\u0161etko<\/span> je <\/span>iba<\/span> forma, <\/span>ktor\u00e1<\/span> nie<\/span> je <\/span>tak\u00e1<\/span> d\u00f4le\u017eit\u00e1<\/span>. <\/span>Teraz<\/span> influencery<\/span> funguj\u00fa<\/span> ako<\/span> najpopul\u00e1rnej\u0161ia<\/span> forma. <\/span>Okrem<\/span> toho<\/span>, <\/span>\u017ee<\/span> oni<\/span> s\u00fa<\/span> \u017eiv\u00ed<\/span> \u013eudia<\/span>, <\/span>funguj\u00fa<\/span> iba<\/span> ako<\/span> n\u00e1stroje<\/span>. <\/span>Form<\/span>u<\/span> m\u00f4\u017ee\u0161<\/span> jednoducho<\/span> z<\/span>meni\u0165<\/span>. <\/span>Zauj\u00edmav\u00e1<\/span> vec<\/span> je <\/span>spr\u00e1va<\/span> alebo<\/span> slogan<\/span>. <\/span>Vie\u0161<\/span>, <\/span>tak\u00e9<\/span>, <\/span>ktor\u00e9<\/span> pozn\u00e1me<\/span> aj <\/span>po<\/span> 30 <\/span>roko<\/span>ch<\/span>. <\/span>Tak<\/span> v <\/span>bud\u00facnosti<\/span> roboty<\/span> bud\u00fa<\/span> na\u0161e<\/span> hviezdy<\/span>? <\/span>Kto<\/span> vie.\u00a0\u00a0 <\/span><\/span>\u00a0<\/span>
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"hogyan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u0161ade s\u00fa reklamy. Ve\u013emi \u010dasto m\u00e1me pocit, \u017ee reklama n\u00e1s pozn\u00e1 lep\u0161ie ako na\u0161i najbli\u017e\u0161\u00ed kamar\u00e1ti. Mysl\u00edme si, \u017ee tak\u00e9 veci s\u00fa iba v na\u0161ej dobe. To by bolo fajn, ale aj dnes pou\u017e\u00edvame formy, ktor\u00e9 s\u00fa star\u0161ie ako sto rokov. V Pompeii a v R\u00edme na\u0161li tak\u00e9 reklamy, ktor\u00e9 fungovali presne ako dne\u0161n\u00e9 kusy. […]<\/p>\n","protected":false},"author":2,"featured_media":30129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Ako funguje reklama? - teraz a v minulosti","_seopress_titles_desc":"Reklama funguje presne ako pred 2500mi rokmi! Tak\u017ee ni\u010d sa nezmenil, len platformy, ktor\u00e9 pozer\u00e1me!","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[1368],"tags":[1488,1589],"class_list":["post-30149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-branding-sk","tag-reklama"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/30149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=30149"}],"version-history":[{"count":7,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/30149\/revisions"}],"predecessor-version":[{"id":30556,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/30149\/revisions\/30556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/30129"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=30149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=30149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=30149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}