{"id":19837,"date":"2023-03-03T13:19:43","date_gmt":"2023-03-03T11:19:43","guid":{"rendered":"https:\/\/am-business.eu\/?p=19837"},"modified":"2023-03-03T13:29:31","modified_gmt":"2023-03-03T11:29:31","slug":"newsletter-ako-bude-zaujimavy","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/newsletter-ako-bude-zaujimavy\/","title":{"rendered":"Newsletter &#8211; ako bude zauj\u00edmav\u00fd?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19837\" class=\"elementor elementor-19837 elementor-19823\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6fff60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6fff60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c40eacf\" data-id=\"c40eacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1855768 elementor-widget elementor-widget-text-editor\" data-id=\"1855768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Minul\u00fd t\u00fd\u017ede\u0148 som nap\u00edsal, ako mus\u00ed\u0161 <a href=\"https:\/\/am-business.eu\/sk\/2023\/02\/24\/newsletter-ako-poriadna-povinnost\/\">za\u010da\u0165<\/a>. Teraz pokra\u010dujem, a d\u00fafam, \u017ee m\u00e1m u\u017eito\u010dn\u00e9 rady, ak\u00fd mus\u00ed by\u0165 obsah newslettera.\u00a0 Najprv mus\u00ed\u0161 n\u00e1js\u0165 dobr\u00fd predmet. Aj ako t\u00e9mu, aj ako slogan svojej pr\u00e1ci. Lebo prv\u00e1 (a \u010dasto posledn\u00e1) veta, ktor\u00fa \u010d\u00edta klient, je predmet. Mus\u00ed by\u0165 zauj\u00edmav\u00fd a kr\u00e1tk\u00fd. Najlep\u0161ie, ak obsahuje menej ako 70 charakterov, a len 7 slov. M\u00e1\u0161 iba jednu vetu, a ona mus\u00ed obsahova\u0165 v\u0161etko, o \u010dom tvoj newsletter \u00edde. Tento limit mus\u00edme dodr\u017ea\u0165 v\u010faka tomu, \u017ee dlh\u0161ie texty nie s\u00fa vidno, ak ich pozer\u00e1me na telef\u00f3ne. A viac ako 50% \u013eud\u00ed \u010d\u00edta svoje emaily pr\u00e1ve tam. Tak\u017ee ak chce\u0161 v\u00fdsledky, mus\u00ed\u0161 si zvykn\u00fa\u0165. 70 charakterov nie je ve\u013ea, ale nesmie\u0161 ich da\u0165 viac. Ber to presne ako slogan. Potrebuje\u0161 zauj\u00edmav\u00fa vetu, ktor\u00e1 nie je oby\u010dajn\u00e1, a m\u00e1 nejak\u00e9 tajomstvo. Lebo zvedavos\u0165 je tvoj najbl\u00ed\u017e\u0161i kamar\u00e1t v tomto pr\u00edpade.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Potom m\u00e1 klient o\u010dak\u00e1vanie. Vie\u0161, predmet s\u013e\u00fabil zauj\u00edmav\u00fa t\u00e9mu. Tak\u017ee tvoj newsletter mus\u00ed hovori\u0165 o m\u00f3dnej t\u00e9me. Mus\u00ed by\u0165 relevantny pre klienta, a mus\u00ed obsahova\u0165 ve\u013ea d\u00e1t. Ak ja poviem, \u017ee eshopy maj\u00fa men\u0161\u00ed pr\u00edjem ako v roku 2021, to neznamen\u00e1 ni\u010d. Ale ak citujem odborn\u00edkov, a presne uk\u00e1\u017eem, \u017ee klesanie je 11%, to je ove\u013ea d\u00f4veryhodnej\u0161ie. A ke\u010f som rozoznal probl\u00e9m, mus\u00edm vysvetli\u0165 ako m\u00f4\u017ee klient ho vyrie\u0161i\u0165. Ale rie\u0161enie nemus\u00ed by\u0165 iba: kontaktuj ma! Najlep\u0161ie, ak p\u00ed\u0161e\u0161, ako to rie\u0161i\u0165, a klient m\u00f4\u017ee porozm\u00fd\u0161\u013ea\u0165 s k\u00fdm. D\u00fafajme, \u017ee odpove\u010f bude tvoja firma.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A tretia d\u00f4le\u017eit\u00e1 vec je: pravidelnos\u0165. Ber to ako postavenie zna\u010dku alebo invest\u00edcia. Mus\u00ed\u0161 pravidelne posiela\u0165 newsletter, a nenechaj klienta, aby zabudol na tvoj\u00fa zna\u010dku, produkt alebo slu\u017ebu. Nepoviem, \u017ee posielaj ka\u017ed\u00fd t\u00fd\u017ede\u0148, napr\u00edklad, my to rob\u00edme raz mesa\u010dne. Ale klienti vedia, \u017ee ak tr\u00e1via 5 min\u00fatov\u00fd \u010dasu s nami, to m\u00f4\u017ee by\u0165 v\u00fdhodne aj pre nich. A presne to je n\u00e1\u0161 cie\u013e: chceli by sme da\u0165 im hodnotu, ka\u017ed\u00fd mesiac.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A e\u0161te nie\u010do: mus\u00ed\u0161 analyzova\u0165 svoje v\u00fdsledky, a rozozna\u0165 pre\u010do oni \u010d\u00edtaj\u00fa alebo ne\u010d\u00edtaj\u00fa tvoj newsletter. Lebo ako v\u017edy vo svete marketingu, dobr\u00fd content je ten, \u010do klient m\u00e1 r\u00e1d.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87446c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87446c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77627bc\" data-id=\"77627bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12fb582 elementor-widget elementor-widget-image\" data-id=\"12fb582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-19826\" alt=\"\u00e9rdekes eredm\u00e9nyes h\u00edrlev\u00e9l newsletter zauj\u00edmav\u00fd \u00faspe\u0161ny\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-1024x1024.jpg 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-300x300.jpg 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-150x150.jpg 150w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-768x768.jpg 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-1536x1536.jpg 1536w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-650x650.jpg 650w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-1300x1300.jpg 1300w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2-200x200.jpg 200w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/03\/AM-newsletter-2.jpg 1772w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd t\u00fd\u017ede\u0148 som nap\u00edsal, ako mus\u00ed\u0161 za\u010da\u0165. Teraz pokra\u010dujem, a d\u00fafam, \u017ee m\u00e1m u\u017eito\u010dn\u00e9 rady, ak\u00fd mus\u00ed by\u0165 obsah newslettera.\u00a0 Najprv mus\u00ed\u0161 n\u00e1js\u0165 dobr\u00fd predmet. Aj ako t\u00e9mu, aj ako slogan svojej pr\u00e1ci. Lebo prv\u00e1 (a \u010dasto posledn\u00e1) veta, ktor\u00fa \u010d\u00edta klient, je predmet. Mus\u00ed by\u0165 zauj\u00edmav\u00fd a kr\u00e1tk\u00fd. Najlep\u0161ie, ak obsahuje menej ako 70 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"To je druh\u00e1 \u010das\u0165, a teraz dozvediete praktick\u00e9 rady, lebo newsletter m\u00e1 hodnotu iba, ke\u010f tvoj klient ho pre\u010d\u00edta.","_seopress_robots_index":"","_seopress_analysis_target_kw":"newsletter","footnotes":""},"categories":[1368],"tags":[1639,1638,1434],"class_list":["post-19837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-komunikacia","tag-newsletter","tag-vztah-sk"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=19837"}],"version-history":[{"count":5,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19837\/revisions"}],"predecessor-version":[{"id":19842,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19837\/revisions\/19842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/19826"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=19837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=19837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=19837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}