{"id":19756,"date":"2023-02-24T17:55:14","date_gmt":"2023-02-24T15:55:14","guid":{"rendered":"https:\/\/am-business.eu\/?p=19756"},"modified":"2023-03-03T13:30:35","modified_gmt":"2023-03-03T11:30:35","slug":"newsletter-ako-poriadna-povinnost","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/newsletter-ako-poriadna-povinnost\/","title":{"rendered":"Newsletter ako poriadn\u00e1 povinnos\u0165"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19756\" class=\"elementor elementor-19756 elementor-19746\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d5a542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d5a542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aac323\" data-id=\"8aac323\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce37992 elementor-widget elementor-widget-text-editor\" data-id=\"ce37992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Ko\u013eko dostane\u0161 denne? Napr\u00edklad dostanem viac ako 20 ka\u017ed\u00fd de\u0148. A ko\u013eko z nich \u010d\u00edtam? Iba jeden, mo\u017eno dva. Ale ak to je tak\u00e9 zbyto\u010dn\u00e9, pre\u010do to robia firmy? Mo\u017eno iba ch\u00fdba efekt\u00edvny sp\u00f4sob. Lebo newsletter je najkvalitnej\u0161\u00ed marketingov\u00fd n\u00e1stroj roka \u2013 ale iba ak ho vyu\u017e\u00edva\u0161 s rozumom.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ak m\u00e1\u0161 str\u00e1nku na Facebooku, to nie je tvoje. Ani Instagram alebo TikTok. \u010co by si robil ak by zajtra v\u0161etky port\u00e1li zmizli? Mohol by si pokra\u010dova\u0165 svoj podnikate\u013esk\u00fd \u017eivot? To je z\u00e1visle od toho, kde s\u00fa tvoj\u00edch klientov. Ak ich m\u00e1te iba na soci\u00e1ln\u00fdch sie\u0165ach, tak to by bolo koniec sveta. Ak vyu\u017e\u00edva\u0161 nejak\u00fd CRM-software, m\u00f4\u017ee to zachr\u00e1ni\u0165 tvoju firmu. Ale ak m\u00e1\u0161 tak\u00fd syst\u00e9m, a \u00fadaje tvoj\u00edch klientov, pre\u010do ti to nezv\u00fd\u0161\u0161i pr\u00edjem? To znie jednoducho, v\u0161ak? Lebo to naozaj je!\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Newsletter mus\u00ed by\u0165 spravodajstvo, ktor\u00e9 m\u00e1 hodnotu pre klienta. Predstav si: my sme marketingov\u00e1 agent\u00fara, samozrejme m\u00f4\u017eeme poveda\u0165 iba ak\u00e1 je novinka vo svete marketingu. Ale medzi na\u0161imi klienti niekto nie je, kto m\u00e1 z\u00e1ujem, ako presne optimalizova\u0165 konverzie cez Google Ads. Lebo to nem\u00e1 hodnotu. Ale pr\u00edklady, ak\u00e9 firmy m\u00f4\u017eu ma\u0165 efekt\u00edvne reklame na Pintereste je t\u00e9ma o ktor\u00fa maj\u00fa z\u00e1ujem. Mo\u017eno presne \u010d\u00edtate\u013eova firma n\u00e1jde tam nov\u00fdch klientov! Tak prv\u00e1 bodka je: ak zabezpe\u010d\u00edm kvalitn\u00e9 novinky, m\u00f4j newsletter je zauj\u00edmav\u00fd.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u010casto c\u00edtim, \u017ee firmy posielaj\u00fa newsletter iba kv\u00f4li tomu, \u017ee to je nejak\u00e1 povinnos\u0165. Alebo aj s\u00faperi posielaj\u00fa, tak to mus\u00edme robi\u0165 aj my. To nem\u00e1 zmysel. Ak cie\u013e je iba posla\u0165 newsletterov, tak lep\u0161ie ak ni\u010d nerob\u00ed\u0161. To je komunik\u00e1cia s klientom, nikdy ich nezavol\u00e1\u0161 a potom ni\u010d nepovie\u0161. To by bolo \u0161ialen\u00e9. Tak\u00e9 \u0161ialen\u00e9 emaily posielaj\u00fa firmy bez koncepcii. Tak\u017ee druh\u00e1 bodka je: pl\u00e1novanie. Mus\u00ed\u0161 pl\u00e1nova\u0165 o \u010dom hovor\u00ed\u0161, a pre\u010do je to d\u00f4le\u017eit\u00e9 pre klientov.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A tretia bodka je: testovanie. Ak tvoj text je hotov\u00fd, mus\u00ed\u0161 ho pre\u010d\u00edta\u0165 ako klient. Je to zauj\u00edmav\u00e9? Obsahuje hodnotn\u00e9 inform\u00e1cie, alebo iba niekto chce svoj produkt pred\u00e1va\u0165? Dostal som nie\u010do nov\u00e9, \u010do podporuje moju firmu? Ak iba jeden z odpovede je nie, tak mus\u00ed\u0161 za\u010da\u0165 znovu. A bud\u00faci t\u00fd\u017ede\u0148 sa dozvie\u0161 ako m\u00f4\u017ee\u0161 p\u00edsa\u0165 <a href=\"https:\/\/am-business.eu\/sk\/2023\/03\/03\/newsletter-ako-bude-zaujimavy\/\">efekt\u00edvny<\/a> newsletter!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a777c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a777c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df27831\" data-id=\"df27831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80f3311 elementor-widget elementor-widget-image\" data-id=\"80f3311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-1024x1024.jpg\" class=\"attachment-large size-large wp-image-19768\" alt=\"h\u00edrlev\u00e9l newsletter k\u00f6teless\u00e9g povinnos\u0165\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-1024x1024.jpg 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-300x300.jpg 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-150x150.jpg 150w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-768x768.jpg 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-1536x1536.jpg 1536w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-650x650.jpg 650w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-1300x1300.jpg 1300w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg-200x200.jpg 200w, https:\/\/am-business.eu\/wp-content\/uploads\/2023\/02\/AM-newsletter-kotelesseg.jpg 1772w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ko\u013eko dostane\u0161 denne? Napr\u00edklad dostanem viac ako 20 ka\u017ed\u00fd de\u0148. A ko\u013eko z nich \u010d\u00edtam? Iba jeden, mo\u017eno dva. Ale ak to je tak\u00e9 zbyto\u010dn\u00e9, pre\u010do to robia firmy? Mo\u017eno iba ch\u00fdba efekt\u00edvny sp\u00f4sob. Lebo newsletter je najkvalitnej\u0161\u00ed marketingov\u00fd n\u00e1stroj roka \u2013 ale iba ak ho vyu\u017e\u00edva\u0161 s rozumom.\u00a0\u00a0 Ak m\u00e1\u0161 str\u00e1nku na Facebooku, to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Je to povinnos\u0165 alebo efekt\u00edvn\u00fd marketingov\u00fd n\u00e1stroj? Kto vie? Ale pre\u010do je newsletter d\u00f4le\u017eit\u00fd v roku 2023?","_seopress_robots_index":"","_seopress_analysis_target_kw":"newsletter","footnotes":""},"categories":[1368],"tags":[1639,1638,1434],"class_list":["post-19756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-komunikacia","tag-newsletter","tag-vztah-sk"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=19756"}],"version-history":[{"count":16,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19756\/revisions"}],"predecessor-version":[{"id":19845,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19756\/revisions\/19845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/19768"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=19756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=19756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=19756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}