{"id":19464,"date":"2023-02-03T18:13:34","date_gmt":"2023-02-03T16:13:34","guid":{"rendered":"https:\/\/am-business.eu\/?p=19464"},"modified":"2023-02-03T18:26:08","modified_gmt":"2023-02-03T16:26:08","slug":"ako-vytvorit-efektivne-kampane","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/ako-vytvorit-efektivne-kampane\/","title":{"rendered":"Ako vytvori\u0165 efekt\u00edvne kampane?"},"content":{"rendered":"\t\t
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Predt\u00fdm sme povedali, \u017ee marketing je jednoduch\u00fd. Samozrejme to je, ale iba ak dodr\u017e\u00ed\u0161 p\u00e1r pravidiel. Tento blog vysvetl\u00ed dve najv\u00e4\u010d\u0161ie chyby, \u010do podnikatelia robia, a pre\u010do efekt\u00edvne kampane s\u00fa pre nich iba sny. \u017diadna ve\u013ek\u00e1 novinka to nebude, a d\u00fafajme, \u017ee u\u017e vie\u0161 v\u0161etko, o \u010dom teraz hovor\u00edme. Ale ak je to pre teba nie\u010do nov\u00e9, tak to je \u010das zmeni\u0165!<\/span><\/p>

Ak chce\u0161 dosiahnu\u0165 svoje ciele, mus\u00ed\u0161 presne vedie\u0165 ak\u00e9 s\u00fa tak\u00e9 ciele. To nie je pravda iba vo svete marketingu. Ale ve\u013ea firiem m\u00e1 probl\u00e9my, kv\u00f4li tomu, \u017ee nevedia kde je cie\u013e. Oni robia marketing, lebo v\u0161etci to robia. Prv\u00e1 f\u00e1za pl\u00e1novania je definova\u0165 ciele. Predstav si to ako cestu na dia\u013enici: ak by som chcel \u00eds\u0165 do Ko\u0161\u00edc, mus\u00edm vedie\u0165, kde Ko\u0161ice s\u00fa. Potom m\u00e1m ve\u013ea mo\u017enosti, ktor\u00fa cestu vybra\u0165. \u010co chce\u0161, to nem\u00f4\u017ee by\u0165 v\u0161eobecne. Mus\u00ed\u0161 presne vedie\u0165 svoj SMART-cie\u013e. To znamen\u00e1, \u017ee on mus\u00ed by\u0165 najkonkretnejs\u00ed. Napr\u00edklad, ak chce\u0161 30 klientov mesa\u010dne. To je \u0161pecifick\u00e9, lebo vieme presne \u010do chceme. Je merate\u013en\u00e9, lebo m\u00f4\u017eeme r\u00e1ta\u0165 ak u\u017e m\u00e1me 30 klientov alebo viac \u010di menej. To mus\u00ed by\u0165 re\u00e1lne a akceptovate\u013en\u00e9, lebo ak je to sen a nie cie\u013e, tak cel\u00fd proces nem\u00e1 zmysel. A cie\u013e je term\u00ednovan\u00fd, lebo vieme, \u017ee mesiac je doba, dokedy chceme v\u0161etko dosiahn\u00fa\u0165. Tak prv\u00e9 pravidlo znie: ak chce\u0161 efekt\u00edvne kampane, mus\u00ed\u0161 pl\u00e1nova\u0165 opatrne.<\/span><\/p>

R\u00e1taj hodnotu svojich klientov. Samozrejme, to je dos\u0165 ak to vie\u0161 viac-menej. Ka\u017ed\u00fd cent neplat\u00ed. Ale mus\u00ed\u0161 vedie\u0165 ako dlho priemern\u00fd klient plat\u00ed, a ko\u013eko on plat\u00ed mesa\u010dne. To definuje svoj rozpo\u010det. Lebo ak sa ma sp\u00fdta\u0161, \u010di 100\u20ac za klienta je viac, dos\u0165 alebo m\u00e1lo, neviem. Lebo mus\u00edm vedie\u0165 detaily. A to mus\u00ed robi\u0165 ka\u017ed\u00fd market\u00e9r. 100\u20ac je ve\u013ea ak celo\u017eivotn\u00e1 hodnota z\u00e1kazn\u00edka (CLV) je iba 30\u20ac. Pr\u00edpad je in\u00fd, ak CLV je 5000\u20ac. To s\u00fa d\u00f4le\u017eit\u00e1 d\u00e1ta, ale iba predpove\u010f a priemern\u00e1 cena. Ale ak m\u00e1\u0161 viac klientov, \u010d\u00edsla s\u00fa presnej\u0161ie. Druh\u00fd krok ukazuje, ko\u013eko m\u00f4\u017ee\u0161 plati\u0165 za nov\u00e9ho klienta. A potom je to iba jednoduch\u00e1 matematika, \u010do ukazuje cel\u00fd rozpo\u010det.\u00a0 Ale ako v\u017edy v podnikate\u013eskom \u017eivote najprv mus\u00ed\u0161 investova\u0165 a potom dostane\u0161 pr\u00edjem. E\u0161te jedna vec, \u010do efekt\u00edvne kampane potrebuj\u00fa: efekt\u00edvne procesy. Nie je jedno, ak\u00e1 je tvoja ponuka<\/a>, \u010do m\u00e1\u0161 na webovej str\u00e1nke, a ako komunikuje\u0161 s klientmi.<\/span><\/p>

Mo\u017eno to je dos\u0165 pre teba. Si podnikate\u013e, a nie market\u00e9r. Potrebuje\u0161 niekoho, kto pre teba rob\u00ed efekt\u00edvne kampane. Ale tieto pravidl\u00e1 mus\u00ed\u0161 pozna\u0165, lebo oni pom\u00f4\u017eu rozhodn\u00fa\u0165 ako dobre pracuje tvoj kolega. V\u010faka na\u0161im \u010dl\u00e1nkom, u\u017e m\u00f4\u017ee\u0161 efekt\u00edvnej\u0161ie rokova\u0165 s kolegami, a to sp\u00f4sob\u00ed \u010fal\u0161\u00ed profit pre tvoju firmu.\u00a0\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"hat\u00e9kony\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Predt\u00fdm sme povedali, \u017ee marketing je jednoduch\u00fd. Samozrejme to je, ale iba ak dodr\u017e\u00ed\u0161 p\u00e1r pravidiel. Tento blog vysvetl\u00ed dve najv\u00e4\u010d\u0161ie chyby, \u010do podnikatelia robia, a pre\u010do efekt\u00edvne kampane s\u00fa pre nich iba sny. \u017diadna ve\u013ek\u00e1 novinka to nebude, a d\u00fafajme, \u017ee u\u017e vie\u0161 v\u0161etko, o \u010dom teraz hovor\u00edme. Ale ak je to pre teba […]<\/p>\n","protected":false},"author":2,"featured_media":19565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Efekt\u00edvne kampane potrebuj\u00fa v\u0161etci. Dve pravidl\u00e1 s\u00fa ve\u013emi d\u00f4le\u017eit\u00e9 ak chce\u0161 v\u00fdsledky nie iba fakt\u00fary.","_seopress_robots_index":"","_seopress_analysis_target_kw":"efekt\u00edvne kampane","footnotes":""},"categories":[1368],"tags":[1586,1590,1589],"class_list":["post-19464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-efektivita","tag-online-marketing-sk","tag-reklama"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=19464"}],"version-history":[{"count":10,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19464\/revisions"}],"predecessor-version":[{"id":19577,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19464\/revisions\/19577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/19565"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=19464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=19464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=19464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}