{"id":19348,"date":"2023-01-20T18:32:06","date_gmt":"2023-01-20T16:32:06","guid":{"rendered":"https:\/\/am-business.eu\/?p=19348"},"modified":"2023-01-20T18:45:56","modified_gmt":"2023-01-20T16:45:56","slug":"preco-je-firemna-identita-dolezita","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/preco-je-firemna-identita-dolezita\/","title":{"rendered":"Pre\u010do je firemn\u00e1 identita d\u00f4le\u017eit\u00e1?"},"content":{"rendered":"\t\t
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Ak\u00fd<\/span> telef\u00f3n<\/span> m\u00e1\u0161<\/span>? A <\/span>pre\u010do<\/span> si<\/span> si<\/span> vybral<\/span> t\u00fato<\/span> zna\u010dku<\/span>? <\/span>Najprv<\/span> som <\/span>si<\/span> ist\u00fd<\/span>, <\/span>\u017ee<\/span> si<\/span> poznal<\/span> jej<\/span> meno<\/span>. A <\/span>mo\u017eno<\/span> aj <\/span>jej<\/span> logo<\/span>. A <\/span>pre\u010do<\/span> je <\/span>to<\/span> zauj\u00edmav\u00e9<\/span>? <\/span>Lebo<\/span> ako<\/span> postavuj\u00fa <\/span>svoju<\/span> zna\u010dku<\/span>, <\/span>ak\u00fd<\/span> brand<\/span> maj\u00fa<\/span>, <\/span>m\u00e1<\/span> vplyv<\/span> aj na <\/span>teba<\/span>. A v <\/span>tomto<\/span> procese<\/span> m\u00e1<\/span> d\u00f4le\u017eit\u00fa<\/span> rolu<\/span> firemn\u00e1<\/span> identita<\/span>.<\/span><\/span><\/p>

Ke\u010f<\/span> rob\u00edme<\/span> nejak\u00fd<\/span> let\u00e1k<\/span>, <\/span>to<\/span> m\u00f4\u017ee<\/span> by\u0165<\/span> modr\u00fd<\/span>. <\/span>Tento<\/span> let\u00e1k<\/span> je <\/span>tmav\u0161\u00ed<\/span>, <\/span>druh\u00fd<\/span> je <\/span>svetlej\u0161\u00ed<\/span>. <\/span>Alebo<\/span> mohli<\/span> by<\/span> sme<\/span> porozmy\u0161la\u0165<\/span> ako<\/span> vyzer\u00e1<\/span> na\u0161a<\/span> zna\u010dka<\/span>, <\/span>ak\u00e1<\/span> je <\/span>na\u0161a<\/span> strat\u00e9gia, a <\/span>modr\u00e1<\/span> farba <\/span>bude<\/span> v\u017edy<\/span> rovnak\u00e1<\/span>. <\/span>Nez\u00e1visle<\/span> od<\/span> toho<\/span>,\u00a0 <\/span>\u010do<\/span> urob\u00edme<\/span>, a <\/span>kedy<\/span> to<\/span> urob\u00edme<\/span>. <\/span>Jednoducho<\/span> v\u017edy<\/span>, <\/span>lebo<\/span> existuje<\/span> koncepcia<\/span>. <\/span>To<\/span> nie<\/span> je <\/span>iba<\/span> n\u00e1pad<\/span>, <\/span>to<\/span> je <\/span>\u010das\u0165<\/span> firemnej<\/span> identity<\/span>.<\/span><\/span><\/p>

Mo\u017eno<\/span> si<\/span> mysl\u00ed\u0161<\/span> \u017ee<\/span>, <\/span>nie\u010do<\/span> tak\u00e9<\/span> potrebuj\u00fa<\/span> iba<\/span> ve\u013ek\u00e9<\/span> zna\u010dky<\/span>. <\/span>Ale<\/span> v <\/span>praxi<\/span>, <\/span>to<\/span> je <\/span>d\u00f4le\u017eit\u00e9<\/span> aj <\/span>pre<\/span> mal\u00fdch<\/span>, <\/span>mo\u017eno<\/span> e\u0161te<\/span> d\u00f4le\u017eitej\u0161ie<\/span>. <\/span>Lebo<\/span>, <\/span>to<\/span> m\u00f4\u017ee<\/span> by\u0165<\/span> rozhoduj\u00faci<\/span> faktor, <\/span>\u010do<\/span> m\u00f4\u017ee<\/span> pom\u00f4c\u0165<\/span> rozozna\u0165<\/span> tvoju<\/span> firmu<\/span>. <\/span>Firemn\u00e1<\/span> identita<\/span> je <\/span>jednorazov\u00e1<\/span> invest\u00edcia<\/span>, <\/span>ale<\/span> m\u00e1<\/span> dlhodob\u00e9<\/span> v\u00fdhody<\/span>. <\/span>Nezmen\u00ed\u0161<\/span> j<\/span>u<\/span> ka\u017edoro\u010dn\u00e9<\/span>, <\/span>tak\u017ee<\/span> mus\u00ed\u0161<\/span> ju<\/span> tvori\u0165<\/span> ve\u013emi<\/span> opatrne<\/span>.<\/span><\/span><\/p>

Mal\u00ed<\/span> podnikatelia<\/span> sa<\/span> zriedkav<\/span>o<\/span> s\u00fastredia<\/span> na <\/span>t<\/span>\u00fato<\/span> t\u00e9m<\/span>u<\/span>. <\/span>\u010casto<\/span> maj\u00fa<\/span> podnik<\/span>, <\/span>ale<\/span> nemaj\u00fa<\/span> \u017eiadny<\/span> n\u00e1zov<\/span> alebo<\/span> logo<\/span>. <\/span>Ako<\/span> klient<\/span>, <\/span>nem\u00f4\u017eem<\/span> tvori\u0165<\/span> emocion\u00e1lny<\/span> vz\u0165ah<\/span> so<\/span> zna\u010dkou<\/span>. <\/span>To<\/span> je <\/span>iba<\/span> mal\u00e1<\/span> zmena<\/span>, s <\/span>v\u00fdznamn\u00fdm<\/span> vplyvom<\/span>.<\/span><\/span><\/p>

Iba<\/span> jeden<\/span> pr\u00edklad<\/span> o <\/span>priemern<\/span>o<\/span>m<\/span> podnikate\u013eovi<\/span>. <\/span>Ni\u010d<\/span> nezmenil<\/span>, <\/span>iba<\/span> si<\/span> v\u0161imol<\/span>, <\/span>\u017ee<\/span> nasleduj\u00faci<\/span> krok<\/span> marketingu<\/span> pre\u0148ho<\/span> je <\/span>firemn\u00e1<\/span> identita<\/span>. <\/span>Ke\u010f<\/span> ona<\/span> bola<\/span> hotov\u00e1<\/span>, <\/span>n\u00e1\u0161<\/span> podnikate\u013e<\/span> musel<\/span> zru\u0161i\u0165<\/span> \u010fal\u0161ie<\/span> aktivity<\/span>, <\/span>lebo<\/span> jeho<\/span> di\u00e1r<\/span> bol<\/span> naplnen\u00fd<\/span> klientmi<\/span>. <\/span>To<\/span> z<\/span>nie<\/span> ako<\/span> z\u00e1zrak<\/span>, <\/span>v\u0161ak<\/span>? <\/span>\u010casto<\/span> mal\u00e9<\/span> veci<\/span> maj\u00fa<\/span> obrovsk\u00fd<\/span> vplyv<\/span>.<\/span><\/span><\/p>

To<\/span> je <\/span>iba<\/span> pr\u00edklad<\/span>. <\/span>Ale<\/span> ak<\/span> porozm\u00fd\u0161la\u0161<\/span>, <\/span>svetozn\u00e1me<\/span> zna\u010dky<\/span> robia<\/span> pr\u00e1ve<\/span> rovnako<\/span>. <\/span>Oni<\/span> ukazuj\u00fa<\/span> ich<\/span> identity<\/span>, <\/span>ktor\u00e9<\/span> m\u00f4\u017ee\u0161<\/span> rozozna\u0165<\/span> aj v <\/span>snoch<\/span>. <\/span>Ale<\/span> ak<\/span> chce\u0161<\/span> firemn\u00fa<\/span> identitu<\/span>, <\/span>ktor\u00e1<\/span> pasuje<\/span> k<\/span> tvoj<\/span>ej<\/span> zna\u010dk<\/span>e<\/span>, <\/span>potrebuje\u0161<\/span> ich<\/span> tvori\u0165<\/span> pod\u013ea<\/span> strat\u00e9gie<\/span>. <\/span>Ak<\/span> si<\/span> si<\/span> ist\u00fd<\/span>, <\/span>\u017ee<\/span> potrebuje\u0161<\/span> tak\u00fa<\/span> identitu<\/span>, <\/span>mus\u00ed\u0161<\/span> o tom <\/span>rokova\u0165<\/span>, <\/span>mo\u017eno<\/span> s <\/span>nami<\/span><\/a>. A<\/span> podstat<\/span>a<\/span> je<\/span>,<\/span> vyzera\u0165<\/span> jedin<\/span>e\u010dne<\/span> a<\/span> uk\u00e1za\u0165<\/span> nie\u010do<\/span> in\u00e9<\/span>!\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"c\u00e9ges\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ak\u00fd telef\u00f3n m\u00e1\u0161? A pre\u010do si si vybral t\u00fato zna\u010dku? Najprv som si ist\u00fd, \u017ee si poznal jej meno. A mo\u017eno aj jej logo. A pre\u010do je to zauj\u00edmav\u00e9? Lebo ako postavuj\u00fa svoju zna\u010dku, ak\u00fd brand maj\u00fa, m\u00e1 vplyv aj na teba. A v tomto procese m\u00e1 d\u00f4le\u017eit\u00fa rolu firemn\u00e1 identita. Ke\u010f rob\u00edme nejak\u00fd let\u00e1k, […]<\/p>\n","protected":false},"author":2,"featured_media":19339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Firemn\u00e1 identita je nie\u010do zbyto\u010dn\u00e9. To povedali firmy, ktor\u00e9 nemaj\u00fa dos\u0165 klientov ani pr\u00edjem. M\u00e1\u0161 n\u00e1pad pre\u010do?","_seopress_robots_index":"","_seopress_analysis_target_kw":"firemn\u00e1 identita","footnotes":""},"categories":[1368],"tags":[1488,1578,1575],"class_list":["post-19348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-branding-sk","tag-marketingova-strategia","tag-vyvin"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=19348"}],"version-history":[{"count":8,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19348\/revisions"}],"predecessor-version":[{"id":19356,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/19348\/revisions\/19356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/19339"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=19348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=19348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=19348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}