{"id":18783,"date":"2022-11-18T20:46:14","date_gmt":"2022-11-18T18:46:14","guid":{"rendered":"https:\/\/am-business.eu\/?p=18783"},"modified":"2022-11-18T20:54:31","modified_gmt":"2022-11-18T18:54:31","slug":"akcie-na-black-friday-rob-alebo-nerob","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/akcie-na-black-friday-rob-alebo-nerob\/","title":{"rendered":"Akcie na Black Friday – rob alebo nerob?"},"content":{"rendered":"\t\t
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Ak<\/span> si<\/span> podnikate\u013e<\/span>, som <\/span>si<\/span> ist\u00fd<\/span>, <\/span><\/span>\u017ee<\/span><\/span> vie\u0161<\/span> kedy<\/span> je Black <\/span>Friday<\/span>. <\/span>To<\/span> nie<\/span> je <\/span><\/span>\u017eiadny<\/span><\/span> sviatok<\/span>, <\/span>ale<\/span> ka\u017edy<\/span> z <\/span>n\u00e1s<\/span> presne<\/span> vie, <\/span>kedy<\/span> ho<\/span> m\u00e1me<\/span>. <\/span>Ak<\/span> pred\u00e1va\u0161<\/span> produkt<\/span>, <\/span>samozrejme<\/span> to<\/span> je <\/span>d\u00f4le\u017eit\u00fd<\/span> d\u00e1tum. <\/span>Ale<\/span> <\/span>\u010do<\/span><\/span> m\u00f4\u017ee\u0161<\/span> robi\u0165<\/span> ke\u010f<\/span> m\u00e1\u0161<\/span> slu\u017eby<\/span>? A <\/span><\/span>\u010do<\/span><\/span> rob\u00ed<\/span> tvoj<\/span> <\/span>\u010cierny<\/span><\/span> Piatok <\/span><\/span>\u00faspe\u0161n\u00fd<\/span><\/span>?<\/span><\/span><\/p>

Najp<\/span>r<\/span>v<\/span>, <\/span>to<\/span> je <\/span>ofici\u00e1lny<\/span> za\u010diatok<\/span> Viano\u010dn\u00e9ho<\/span> obdobia<\/span>. <\/span>Tak\u017ee<\/span> ber<\/span> to<\/span> ako<\/span> sviatok<\/span>! Aj <\/span>pre<\/span> teba<\/span>, aj <\/span>pre<\/span> klientov<\/span>? <\/span>Ak<\/span> m\u00e1\u0161<\/span> tak\u00fd<\/span> mindset<\/span>, <\/span>pom\u00f4\u017ee<\/span> to<\/span> postavi\u0165<\/span> hodnotn\u00e9<\/span> kamp\u00e1ne<\/span>. Black <\/span>Friday<\/span> nem\u00f4\u017ee<\/span> by\u0165<\/span> iba<\/span> <\/span>\u00faloha<\/span><\/span>, <\/span>ktor\u00fa<\/span> mus\u00ed\u0161<\/span> urobi\u0165<\/span>. <\/span>Teraz<\/span> potrebuje\u0161<\/span> entuziazmus! <\/span>V\u0161etci<\/span> – <\/span>doslov\u00e1<\/span> v\u0161etci<\/span> – <\/span>m<\/span>aj\u00fa<\/span> teraz<\/span> akcie<\/span>. <\/span>Rozdiel<\/span> bude<\/span> v tom<\/span>, <\/span>ak\u00e1<\/span> je <\/span>tvoja<\/span> pon\u00faka<\/span>. <\/span>N\u00e1jdem<\/span> u <\/span>teba<\/span> ni\u017e\u0161ie<\/span> ceny<\/span>? <\/span>Parada<\/span>, <\/span>ak<\/span> to<\/span> rob\u00ed<\/span> ka\u017ed\u00ed<\/span>, <\/span>tak<\/span> to<\/span> nie<\/span> je <\/span>dos\u0165<\/span>. V<\/span> roku<\/span> 2022 <\/span>klient<\/span> o\u010dak\u00e1va<\/span> dobr\u00fa<\/span> ponuku<\/span>, a <\/span>cena<\/span> nie<\/span> je <\/span>dos\u0165<\/span>!<\/span><\/span><\/p>

Teraz<\/span> mus\u00edme<\/span> zastavi\u0165<\/span> lebo<\/span> mus\u00edme<\/span> hovori\u0165<\/span> o <\/span>cene<\/span>! <\/span>Ale<\/span> d\u00f4vod<\/span> je <\/span>in\u00fd<\/span>, <\/span>ako<\/span> si<\/span> predstav\u00ed\u0161<\/span>. <\/span>Cena<\/span> nie<\/span> je <\/span>d\u00f4le\u017eit<\/span><\/span>\u00e1<\/span><\/span>,<\/span> ale<\/span> hodnota<\/span> je! <\/span>Vie\u0161<\/span> ktor\u00e9<\/span> produkty<\/span> s\u00fa<\/span> najodolnej\u0161ie<\/span> vo\u010di<\/span> kr\u00edz<\/span>e<\/span>? <\/span>Luxusn\u00e9<\/span> potreby<\/span>! <\/span>Napr\u00edklad<\/span> Apple <\/span>nemal<\/span> <\/span>\u017eiadny<\/span><\/span> probl\u00e9m<\/span> v <\/span>roku<\/span> 2008, <\/span>ani<\/span> teraz<\/span>. A <\/span>najnov\u0161\u00ed<\/span> Iphone<\/span> stoj\u00ed<\/span> viac<\/span> ako<\/span> 1400\u20ac! <\/span>A<\/span> oni<\/span> maj\u00fa<\/span> dos\u0165<\/span> klientov<\/span>, <\/span>ale<\/span> nemaj\u00fa<\/span> z\u013eavy<\/span>. <\/span>M\u00e1<\/span> to<\/span> zmysel<\/span>? <\/span>To<\/span> je <\/span>iba<\/span> telef\u00f3n<\/span>, <\/span>ale<\/span> zna\u010dka<\/span> a <\/span>servis<\/span> m\u00e1<\/span> tak\u00fa<\/span> hodnotu<\/span>. <\/span>Tak\u017ee<\/span> Apple <\/span>sa<\/span> mus\u00ed<\/span> sta\u0165<\/span> tvoj\u00edm<\/span> vzorom!<\/span><\/span><\/p>

Ak<\/span> tvoj<\/span> Black <\/span>Friday<\/span> pon\u00faka<\/span> obsahuje<\/span> iba<\/span> ni\u017e\u0161iu<\/span> cenu<\/span>, <\/span>tak<\/span> si<\/span> ni\u010d<\/span> nerobil<\/span>. <\/span>Lebo<\/span> tvoj<\/span> kompet\u00edtor<\/span> m\u00f4\u017ee<\/span> pon\u00faknu\u0165<\/span> o 5 <\/span>centov<\/span> lacnej\u0161\u00ed<\/span>. <\/span>Tak<\/span> tvoja<\/span> sila<\/span> zmizne<\/span>. A <\/span>to<\/span> ne<\/span>vytv\u00e1ra<\/span> <\/span>\u017eiadnu<\/span><\/span> lojalitu<\/span> v <\/span>hlave<\/span> klientov<\/span>. <\/span>Mus\u00ed\u0161<\/span> porozmy\u0161la\u0165<\/span> pr\u00e1ve<\/span> naopak<\/span>: <\/span>ak<\/span> ty<\/span> si<\/span> bol<\/span> klient<\/span>, <\/span><\/span>\u010do<\/span><\/span> by<\/span> bolo<\/span> e\u0161te<\/span> lep\u0161i<\/span> ako<\/span> tvoje<\/span> o\u010dak\u00e1vanie<\/span>? <\/span>Lebo<\/span> pr\u00e1ve<\/span> to<\/span> rob\u00ed\u0161<\/span> ty<\/span> ako<\/span> klient<\/span>! <\/span>Bol<\/span> by<\/span> si<\/span> spokojn\u00fd<\/span> ak<\/span> by<\/span> tvoja<\/span> ob\u013e\u00faben\u00e1<\/span> zna\u010dka<\/span> ponukla<\/span><\/a> iba<\/span> cenov\u00e9<\/span> v\u00fdhody<\/span>? <\/span>Pod\u013ea<\/span> m\u0148a<\/span> nie<\/span>.<\/span><\/span><\/p>

Teraz<\/span> v\u0161etci<\/span> chc<\/span><\/span>\u00fa<\/span><\/span> u\u0161etri\u0165<\/span> peniaze<\/span>, <\/span>to<\/span> je <\/span>pravda<\/span>. <\/span>Ale<\/span> pr\u00eddu<\/span> Vianoce<\/span>, <\/span>tak\u017ee<\/span> em\u00f3cia<\/span> hr\u00e1<\/span> e\u0161te<\/span> v\u00e4\u010d\u0161iu<\/span> rolu<\/span>. <\/span>Klient<\/span> zaplat\u00ed<\/span> rados\u0165ou<\/span>, <\/span>ak<\/span> to<\/span> m\u00e1<\/span> zmysel<\/span> a <\/span>d\u00e1<\/span> dobr\u00fd<\/span> pocit. <\/span>Tak\u017ee<\/span> tento<\/span> rok<\/span> nemus\u00ed\u0161<\/span> pred\u00e1va\u0165<\/span> slu\u017eby<\/span> alebo<\/span> produkty<\/span>. <\/span>Tento<\/span> rok<\/span> pred\u00e1vame<\/span> my\u0161lienky<\/span>, a <\/span>to<\/span> rob\u00ed<\/span> Black <\/span>Friday<\/span> ove\u013ea<\/span> zauj\u00edmavej\u0161\u00ed<\/span>.\u00a0\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"black\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ak si podnikate\u013e, som si ist\u00fd, \u017ee vie\u0161 kedy je Black Friday. To nie je \u017eiadny sviatok, ale ka\u017edy z n\u00e1s presne vie, kedy ho m\u00e1me. Ak pred\u00e1va\u0161 produkt, samozrejme to je d\u00f4le\u017eit\u00fd d\u00e1tum. Ale \u010do m\u00f4\u017ee\u0161 robi\u0165 ke\u010f m\u00e1\u0161 slu\u017eby? A \u010do rob\u00ed tvoj \u010cierny Piatok \u00faspe\u0161n\u00fd? Najprv, to je ofici\u00e1lny za\u010diatok Viano\u010dn\u00e9ho obdobia. […]<\/p>\n","protected":false},"author":2,"featured_media":18801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Black Friday je 25. November tento rok. Chce\u0161 efekt\u00edvnu kamp\u00e1\u0148? Tu n\u00e1jde\u0161 d\u00f4le\u017eit\u00e9 detaily.","_seopress_robots_index":"","_seopress_analysis_target_kw":"Black Friday","footnotes":""},"categories":[1368],"tags":[1586,1585],"class_list":["post-18783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-efektivita","tag-ponuka"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/18783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=18783"}],"version-history":[{"count":14,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/18783\/revisions"}],"predecessor-version":[{"id":18808,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/18783\/revisions\/18808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/18801"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=18783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=18783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=18783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}