{"id":18627,"date":"2022-11-11T15:49:03","date_gmt":"2022-11-11T13:49:03","guid":{"rendered":"https:\/\/am-business.eu\/?p=18627"},"modified":"2022-11-11T16:45:50","modified_gmt":"2022-11-11T14:45:50","slug":"marketingova-strategia-tvoja-osobna-zahrada","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/marketingova-strategia-tvoja-osobna-zahrada\/","title":{"rendered":"Marketingov\u00e1 strat\u00e9gia – tvoja osobn\u00e1 z\u00e1hrada"},"content":{"rendered":"\t\t
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Mo\u017eno<\/span> toto<\/span> prirovnanie<\/span> bolo<\/span> prekvapuj\u00face<\/span>. <\/span>Ale<\/span> ak<\/span> porozm\u00fd\u0161lame<\/span> dvakr\u00e1t<\/span>, <\/span>to<\/span> je <\/span>pravda<\/span>. <\/span>Ak<\/span> sa<\/span> o <\/span><\/span>\u0148u<\/span><\/span> postar\u00e1\u0161<\/span>, <\/span>iste<\/span> kvitne<\/span>. <\/span>Ke\u010f<\/span> nem\u00e1\u0161<\/span> na <\/span>to<\/span> dos\u0165<\/span> <\/span>\u010dasu<\/span><\/span>, <\/span>tak<\/span> z<\/span>v\u00e4dne<\/span>. <\/span>Nevie\u0161<\/span>,<\/span> o <\/span>ktor<\/span>ej<\/span> som <\/span>hovoril<\/span>? <\/span>To<\/span> je <\/span>najkraj\u0161ia<\/span> vec<\/span>, <\/span>lebo<\/span> to<\/span> plat\u00ed<\/span> v <\/span>obo<\/span>ch<\/span> pr\u00edpad<\/span>och<\/span>.<\/span><\/span><\/p>

Marketingov\u00e1<\/span> strat\u00e9gia <\/span>funguje<\/span> ako<\/span> mapa<\/span>. <\/span>Bez<\/span> jej<\/span> nevie\u0161<\/span> ktor\u00fd<\/span> smer<\/span> mus\u00ed\u0161<\/span> sledova\u0165<\/span>. <\/span>Samozrejme<\/span> mohol<\/span> by<\/span> si<\/span> ma\u0165<\/span> kampane<\/span>, <\/span>ale<\/span> oni<\/span> funguj\u00fa<\/span> iba<\/span> viac-menej<\/span>. <\/span>M\u00f4\u017ee\u0161<\/span> dosiahnu\u0165<\/span> dobre<\/span> vysledky<\/span>, <\/span>ale<\/span> nie<\/span> permanentne<\/span>. <\/span>M\u00f4\u017ee\u0161<\/span> si<\/span> predstavi\u0165<\/span> t<\/span><\/span>\u00fa<\/span><\/span>to<\/span> cestu<\/span> akoby<\/span> chcel<\/span> cestova\u0165<\/span> od<\/span> Bratislavy<\/span> do<\/span> Ko\u0161\u00edc<\/span>. <\/span>Ak<\/span> m\u00e1\u0161<\/span> strat\u00e9giu<\/span>, <\/span><\/span>\u00edde\u0161<\/span><\/span> priamo<\/span>. <\/span>Ke\u010f<\/span> nevie\u0161<\/span> ako<\/span> za\u010da\u0165<\/span>, <\/span>ide\u0161<\/span> kade-tade<\/span>, a <\/span>mo\u017eno<\/span> bude<\/span> tvoj<\/span> cie\u013e<\/span> Ko\u0161ice<\/span>. <\/span>Ale<\/span> <\/span>\u0161ance<\/span><\/span> s\u00fa<\/span> ove\u013ea<\/span> hor\u0161ie<\/span>.<\/span><\/span><\/p>

T\u00e1to<\/span> strat\u00e9gia <\/span>m\u00f4\u017ee<\/span> a <\/span>mus\u00ed<\/span> obsahova\u0165<\/span> r\u00f4zne<\/span> n\u00e1stroje<\/span>. <\/span>Ako<\/span> komunikuje\u0161<\/span> na <\/span>Facebooku<\/span>, <\/span>ako<\/span> <\/span>\u010dasto<\/span><\/span> m\u00e1\u0161<\/span> platen\u00e9<\/span> reklamy<\/span>, na <\/span>ktor\u00fdch<\/span> podujatiach<\/span> sa<\/span> z\u00fa\u010dastn\u00ed\u0161<\/span>, a <\/span>tak<\/span> <\/span>\u010falej<\/span><\/span>. <\/span>Samozrejme<\/span> strat\u00e9gia <\/span>mus\u00ed<\/span> rozhodn\u00fa\u0165<\/span> ak\u00fa<\/span> zna\u010dku<\/span><\/a> chceme<\/span> postavi\u0165<\/span>. <\/span>Tak\u017ee<\/span> to<\/span> je <\/span>aspo\u0148<\/span> tak\u00fd<\/span> d\u00f4le\u017eit\u00fd<\/span> dokument<\/span> ako<\/span> t<\/span>voj<\/span> ro\u010dn\u00fd<\/span> obchodn\u00fd<\/span> pl\u00e1n. A <\/span>to<\/span> je <\/span>probl\u00e9m<\/span>: <\/span>ak<\/span> <\/span>\u017eiaden<\/span><\/span> z <\/span>nich<\/span> nem\u00e1\u0161<\/span>.<\/span><\/span><\/p>

Samozrejme<\/span>, <\/span>marketingov\u00e1<\/span> strat\u00e9gia <\/span>nie<\/span> je <\/span>z\u00e1ruka<\/span>, <\/span>alebo<\/span> <\/span>\u017eivotn\u00e9<\/span><\/span> poistenie<\/span>. <\/span>To<\/span> je <\/span>nejak\u00fd<\/span> n\u00e1stroj<\/span>, <\/span>ktor\u00fd<\/span> ti <\/span>pom\u00f4\u017ee<\/span> <\/span>\u00eds\u0165<\/span><\/span> r\u00fdchlej\u0161ie<\/span>, <\/span>alebo<\/span> vyu\u017e\u00edva\u0165<\/span> svoj<\/span> budget<\/span> efekt\u00edvnej\u0161ie<\/span>. <\/span>Ak<\/span> chceli<\/span> by<\/span> sme<\/span> jej<\/span> <\/span>\u00falohu<\/span><\/span> zjednodu\u0161i\u0165<\/span>, <\/span>tak\u00fd<\/span> dokument<\/span> mus\u00ed<\/span> h\u013eada\u0165<\/span> odpovede<\/span>, na <\/span>tohtoro\u010dn\u00e9<\/span> d\u00f4le\u017eit\u00e9<\/span> ot\u00e1zky<\/span>. <\/span>Nap\u00edrklad<\/span>: <\/span>ak<\/span> m\u00e1\u0161<\/span> platen\u00fa<\/span> reklamu<\/span>. <\/span>Tak<\/span> pre\u010do<\/span> je <\/span>to<\/span> online o 3.30? <\/span>Nevie\u0161<\/span>? <\/span>Tak<\/span> to<\/span> je <\/span>zbyto\u010dn\u00e9<\/span>!<\/span><\/span><\/p>

Ale<\/span> neboj<\/span> sa<\/span>. <\/span>Marketingov\u00e1<\/span> strat\u00e9gia <\/span>nie<\/span> je <\/span>tak<\/span><\/span>\u00e1<\/span><\/span> komplikovan<\/span><\/span>\u00e1<\/span><\/span> ako<\/span> oper\u00e1cia<\/span> mozgu<\/span>. <\/span>Ale<\/span> mus\u00ed\u0161<\/span> ju<\/span> tvori\u0165<\/span> opatrne<\/span> a <\/span>re\u00e1lne<\/span>. <\/span>To<\/span> nie<\/span> je <\/span>dokument<\/span>, <\/span>ktor\u00fd<\/span> m\u00f4\u017ee\u0161<\/span> naplni\u0165<\/span> s <\/span>ire\u00e1ln\u00fdmi<\/span> my\u0161lienkami<\/span>. <\/span>To<\/span> mus\u00ed<\/span> by\u0165<\/span> re\u00e1lne<\/span>, <\/span>alebo<\/span> e\u0161te<\/span> pesimistickej\u0161\u00ed<\/span>. <\/span>Nemus\u00ed\u0161<\/span> by\u0165<\/span> bohat\u00fd<\/span>, <\/span>ale<\/span> svoje<\/span> peniaze<\/span> mus\u00ed\u0161<\/span> efekt\u00edvne<\/span> vyu\u017e\u00edva\u0165<\/span>. <\/span>Jednozna\u010dne<\/span> potrebuje\u0161<\/span> KPI (<\/span>K\u013e\u00fa\u010dov\u00e9<\/span> Indik\u00e1tory<\/span> V\u00fdkonu<\/span>) <\/span>ako<\/span> napr\u00edklad<\/span> ROI (<\/span>Navr\u00e1tnos\u0165<\/span> Invest\u00edcii<\/span>). <\/span>Ak<\/span> chcel<\/span> by<\/span> si<\/span> vedie\u0165<\/span> ako<\/span> sme<\/span> generovali<\/span> ve\u013ek\u00fa<\/span> publicitu<\/span> za<\/span> 0 \u20ac, <\/span>po\u0161li<\/span> n\u00e1m<\/span> spr\u00e1vu<\/span>! <\/span>Lebo<\/span> to<\/span> je <\/span>mo\u017ene<\/span>, <\/span>mohol<\/span> by<\/span> si<\/span> zopakova\u0165<\/span> jednoducho.<\/span><\/span><\/p>

Ak<\/span> potrebuje\u0161<\/span> nejak\u00fa<\/span> pomoc<\/span>, <\/span>kludne<\/span> n\u00e1m<\/span> nap\u00ed\u0161<\/span>,<\/span> a <\/span>dohodneme<\/span> sa<\/span> na <\/span>konzult\u00e1ciu<\/span><\/a>!\u00a0\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"marketingstrat\u00e9gia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mo\u017eno toto prirovnanie bolo prekvapuj\u00face. Ale ak porozm\u00fd\u0161lame dvakr\u00e1t, to je pravda. Ak sa o \u0148u postar\u00e1\u0161, iste kvitne. Ke\u010f nem\u00e1\u0161 na to dos\u0165 \u010dasu, tak zv\u00e4dne. Nevie\u0161, o ktorej som hovoril? To je najkraj\u0161ia vec, lebo to plat\u00ed v oboch pr\u00edpadoch. Marketingov\u00e1 strat\u00e9gia funguje ako mapa. Bez jej nevie\u0161 ktor\u00fd smer mus\u00ed\u0161 sledova\u0165. Samozrejme […]<\/p>\n","protected":false},"author":2,"featured_media":18703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Kr\u00edza je tu s nami. To je fakt. Ale kto m\u00f4\u017ee situc\u00e1iu pre\u017ei\u0165? A ako pom\u00f4\u017ee marketingov\u00e1 strat\u00e9gia?","_seopress_robots_index":"","_seopress_analysis_target_kw":"marketingov\u00e1 strat\u00e9gia","footnotes":""},"categories":[1368],"tags":[1578,1579,1489],"class_list":["post-18627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-marketingova-strategia","tag-planovanie","tag-znacka-sk"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/18627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=18627"}],"version-history":[{"count":12,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/18627\/revisions"}],"predecessor-version":[{"id":18721,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/18627\/revisions\/18721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/18703"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=18627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=18627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=18627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}