{"id":12532,"date":"2022-06-17T14:31:07","date_gmt":"2022-06-17T12:31:07","guid":{"rendered":"https:\/\/loving-hugle.185-80-48-229.plesk.page\/2022\/06\/17\/co-chce-naozaj-ten-klient\/"},"modified":"2022-06-30T11:26:03","modified_gmt":"2022-06-30T11:26:03","slug":"co-chce-naozaj-ten-klient","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/co-chce-naozaj-ten-klient\/","title":{"rendered":"\u010co chce naozaj ten klient?"},"content":{"rendered":"<nav>\n<ul>\n<li><a lang=\"sk-SK\" href=\"https:\/\/am-business.eu\/sk\/hlavna-stranka-am-business\/\" hreflang=\"sk-SK\"><img decoding=\"async\" src=\"data:image\/svg+xml;utf8,&lt;svg width='21' height='15' xmlns_xlink='http:\/\/www.w3.org\/1999\/xlink'&gt;&lt;defs&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='a'&gt;&lt;stop stop-color='%23FFF' offset='0%'\/&gt;&lt;stop stop-color='%23F0F0F0' offset='100%'\/&gt;&lt;\/linearGradient&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='b'&gt;&lt;stop stop-color='%230C47B7' offset='0%'\/&gt;&lt;stop stop-color='%23073DA4' offset='100%'\/&gt;&lt;\/linearGradient&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='c'&gt;&lt;stop stop-color='%23E53B35' offset='0%'\/&gt;&lt;stop stop-color='%23D32E28' offset='100%'\/&gt;&lt;\/linearGradient&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='d'&gt;&lt;stop stop-color='%23FFF' offset='0%'\/&gt;&lt;stop stop-color='%23F0F0F0' offset='100%'\/&gt;&lt;\/linearGradient&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='f'&gt;&lt;stop stop-color='%23F73744' offset='0%'\/&gt;&lt;stop stop-color='%23EC212F' offset='100%'\/&gt;&lt;\/linearGradient&gt;&lt;path d='M1.711 2.001A1.048 1.048 0 012.751 1H7.25c.553 0 1.018.447 1.04 1.001L8.46 6.5c.022.553-.297 1.289-.72 1.652L6.146 9.518c-.633.542-1.662.54-2.292 0L2.259 8.15c-.419-.36-.742-1.098-.72-1.652L1.71 2z' id='e'\/&gt;&lt;\/defs&gt;&lt;g fill='none' fill-rule='evenodd'&gt;&lt;path fill='url(%23a)' d='M0 0h21v15H0z'\/&gt;&lt;path fill='url(%23b)' d='M0 5h21v5H0z'\/&gt;&lt;path fill='url(%23c)' d='M0 10h21v5H0z'\/&gt;&lt;path fill='url(%23a)' d='M0 0h21v5H0z'\/&gt;&lt;g transform='translate(2.5 2)'&gt;&lt;path d='M2.751 0H7.25c1.09 0 1.997.872 2.039 1.963L9.46 6.46c.033.86-.415 1.89-1.07 2.45l-1.594 1.367c-1.007.863-2.589.861-3.594 0L1.61 8.91C.957 8.352.506 7.32.539 6.46l.173-4.497A2.048 2.048 0 012.752 0z' fill='url(%23d)' fill-rule='nonzero'\/&gt;&lt;mask id='g' fill='%23fff'&gt;&lt;use xlink_href='%23e'\/&gt;&lt;\/mask&gt;&lt;use fill='url(%23f)' xlink_href='%23e'\/&gt;&lt;path d='M4.5 6.245A.25.25 0 004.252 6H3.248A.246.246 0 013 5.748v-.496C3 5.113 3.118 5 3.248 5h1.004a.246.246 0 00.248-.252v-.496A.249.249 0 004.248 4h-.496a.249.249 0 01-.252-.252v-.496c0-.139.107-.252.252-.252h.496a.248.248 0 00.252-.252v-.496c0-.139.107-.252.252-.252h.496c.139 0 .252.107.252.252v.496c0 .139.107.252.252.252h.496c.139 0 .252.107.252.252v.496A.248.248 0 016.248 4h-.496a.249.249 0 00-.252.252v.496c0 .139.118.252.248.252h1.004C6.89 5 7 5.107 7 5.252v.496A.255.255 0 016.752 6H5.748a.245.245 0 00-.248.245v1.51A.245.245 0 015.248 8h-.496a.247.247 0 01-.252-.245v-1.51z' fill='url(%23a)' mask='url(%23g)'\/&gt;&lt;path d='M4.097 8.07C2.882 8.26 2 8.828 2 9.5c0 .828 1.343 1.5 3 1.5s3-.672 3-1.5c0-.671-.882-1.24-2.097-1.43a1 1 0 00-1.806 0z' fill='%231251A1' mask='url(%23g)'\/&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/svg&gt;\" alt=\"Sloven\u010dina\" \/>Sloven\u010dina<\/a><\/li>\n<li><a lang=\"hu-HU\" href=\"https:\/\/am-business.eu\/\" hreflang=\"hu-HU\"><img decoding=\"async\" src=\"data:image\/svg+xml;utf8,&lt;svg width='21' height='15' &gt;&lt;defs&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='a'&gt;&lt;stop stop-color='%23FFF' offset='0%'\/&gt;&lt;stop stop-color='%23F0F0F0' offset='100%'\/&gt;&lt;\/linearGradient&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='b'&gt;&lt;stop stop-color='%23E03D52' offset='0%'\/&gt;&lt;stop stop-color='%23CD2A3F' offset='100%'\/&gt;&lt;\/linearGradient&gt; \t&lt;linearGradient x1='50%' y1='0%' x2='50%' y2='100%' id='c'&gt;&lt;stop stop-color='%235A9165' offset='0%'\/&gt;&lt;stop stop-color='%2344704D' offset='100%'\/&gt;&lt;\/linearGradient&gt;&lt;\/defs&gt;&lt;g fill='none' fill-rule='evenodd'&gt;&lt;path fill='url(%23a)' d='M0 0h21v15H0z'\/&gt;&lt;path fill='url(%23b)' d='M0 0h21v5H0z'\/&gt;&lt;path fill='url(%23c)' d='M0 10h21v5H0z'\/&gt;&lt;path fill='url(%23a)' d='M0 5h21v5H0z'\/&gt;&lt;\/g&gt;&lt;\/svg&gt;\" alt=\"Magyar\" \/>Magyar<\/a><\/li>\n<\/ul>\n<\/nav>\n<p>Pam\u00e4t\u00e1\u0161 si, ke\u010f sme hovorili o <a href=\"https:\/\/am-business.eu\/sk\/kto-je-tvoja-skutocna-cielova-skupina\/\">cie\u013eovej skupine<\/a>? To je nie\u010do podobn\u00e9, iba teraz s\u00fastred\u00edme sa na klienta ako na osobu, nie ako na \u010dlena cie\u013eovej skupiny. Klient je kr\u00e1\u013e &#8211; to je pravda. Kto je naozaj tvoj klient? Kto si k\u00fapi, alebo kto zaplat\u00ed? A \u010do chce naozaj?<\/p>\n<p>Ako pr\u00edklad, berieme <a href=\"http:\/\/www.mojaoblubenakniha.sk\">MojaOblubenaKniha.sk<\/a>. Som fan\u00fa\u0161ik tejto str\u00e1nky, ale naozaj som ich klient? Mo\u017eno \u00e1no, mo\u017eno nie. Som klient, lebo som od nich k\u00fapil knihy. Ale nie som ich klient, lebo tieto knihy som si nek\u00fapil s\u00e1m sebe. Tu\u0161\u00ed\u0161, v\u0161ak?<\/p>\n<p>Na\u0161a situ\u00e1cia je komplikovan\u00e1, lebo oni ma musia presved\u010di\u0165 aby som k\u00fapil ich knihy. Ale klienti s\u00fa moje deti, ktor\u00ed sa bavia, lebo m\u00f4\u017eu by\u0165 hrdinami v rozpr\u00e1vkach. Ale oni nemaj\u00fa &#8211; \u0161koda &#8211; \u017eiadny pr\u00edjem, tak\u017ee mus\u00edm zaplati\u0165. A to je bodka, kde ich komunik\u00e1cia mus\u00ed by\u0165 \u2018dvojjazi\u010dn\u00e1\u2019. Otec m\u00e1 pe\u0148a\u017eenku, a chlapci maj\u00fa motiv\u00e1ciu.<\/p>\n<p>V norm\u00e1lnom pr\u00edpade m\u00e1\u0161 iba jedn\u00e9ho klienta. Ten klient, ktor\u00fd rozhoduje, zaplat\u00ed a vyu\u017e\u00edva svoj produkt alebo slu\u017ebu. Ak m\u00e1\u0161 racion\u00e1lne a emocion\u00e1lne d\u00f4vody, tak vyhr\u00e1\u0161 jednoducho. Jeden z nich bude fungova\u0165. Ale ako otec nem\u00e1m \u017eiadny racion\u00e1lny d\u00f4vod, pre\u010do musel by som k\u00fapi\u0165 chlapcom osobn\u00e9 rozpr\u00e1vky. Ale viem pre\u010do by som si mohol k\u00fapi\u0165 nov\u00fd po\u010d\u00edta\u010d. M\u00e1m ve\u013ea d\u00f4vodov.<\/p>\n<p>Mus\u00ed\u0161 klientom uk\u00e1za\u0165 pre\u010do svoj produkt je u\u017eito\u010dn\u00e9, to je jasn\u00e9. Lebo klient si nikdy nek\u00fapi n\u00e1stroj alebo produkt. On potrebuje rie\u0161enie. Lebo m\u00e1 probl\u00e9m, \u010do predt\u00fdm nemohol zvl\u00e1dnu\u0165. Ale ak m\u00e1\u0161 nie\u010do, \u010do nie je u\u017eito\u010dn\u00e9, to m\u00f4\u017ee &#8211; a v na\u0161om pr\u00edpade mus\u00ed &#8211; by\u0165 mil\u00e9. Lebo v\u0161etci maj\u00fa radi mil\u00e9 veci. M\u00f4\u017eeme ich k\u00fapi\u0165 pre v\u0161etk\u00fdch. Ot\u00e1zka je iba pre\u010do?<\/p>\n<p>Ak by si r\u00e1tal, \u010do si k\u00fapil v poslednom 7 dn\u00ed, som si ist\u00fd, \u017ee nepotrebuje\u0161 v\u0161etko. Ale to nie je \u017eiadny probl\u00e9m. Ka\u017ed\u00e1 osoba funguje takto, lebo to je prirodzen\u00e9. Ale ako podnikate\u013e, mus\u00ed\u0161 vedie\u0165 pre\u010do klient k\u00fapi, a ako s n\u00edm m\u00f4\u017ee\u0161 \u010darova\u0165. K\u013e\u00fa\u010d svojho \u00faspechu je tu! Identifikuj kto je tvoj klient (alebo kto s\u00fa klienti) a komunikuj s n\u00edm, ako oni maj\u00fa radi!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/am-business.eu\/wp-content\/uploads\/2022\/06\/Mitakarazugyfel_01-1024x1024.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/am-business.eu\/wp-content\/uploads\/2022\/06\/Mitakarazugyfel_01-1024x1024.jpg 1024w, https:\/\/am-business.eu\/wp-content\/uploads\/2022\/06\/Mitakarazugyfel_01-300x300.jpg 300w, https:\/\/am-business.eu\/wp-content\/uploads\/2022\/06\/Mitakarazugyfel_01-150x150.jpg 150w, https:\/\/am-business.eu\/wp-content\/uploads\/2022\/06\/Mitakarazugyfel_01-768x768.jpg 768w, https:\/\/am-business.eu\/wp-content\/uploads\/2022\/06\/Mitakarazugyfel_01.jpg 1080w\" alt=\"mit akar az \u00fcgyf\u00e9l \u010do chce naozaj klient\" width=\"800\" height=\"800\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klient je kr\u00e1\u013e &#8211; to je pravda. Ale ako m\u00f4\u017ee\u0161 ponukn\u00fa\u0165 najlep\u0161iu slu\u017ebu? Iba ak vie\u0161 a rozumie\u0161 \u010do on chce!<\/p>\n","protected":false},"author":2,"featured_media":12606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[42],"tags":[1432,1433,1434],"class_list":["post-12532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambusiness","tag-klient-sk","tag-sluzba-sk","tag-vztah-sk"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/12532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=12532"}],"version-history":[{"count":2,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/12532\/revisions"}],"predecessor-version":[{"id":12580,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/12532\/revisions\/12580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/12606"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=12532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=12532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=12532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}