{"id":12454,"date":"2022-06-03T13:58:59","date_gmt":"2022-06-03T13:58:59","guid":{"rendered":"https:\/\/loving-hugle.185-80-48-229.plesk.page\/2022\/06\/03\/je-marketingova-agentura-vzdy-draha\/"},"modified":"2022-06-30T11:20:13","modified_gmt":"2022-06-30T11:20:13","slug":"je-marketingova-agentura-vzdy-draha","status":"publish","type":"post","link":"https:\/\/am-business.eu\/sk\/blog\/je-marketingova-agentura-vzdy-draha\/","title":{"rendered":"Je marketingov\u00e1 agent\u00fara v\u017edy drah\u00e1?"},"content":{"rendered":"

Mal som rokovanie s klientkou. Najprv ona povedala, \u017ee nechce spolupracova\u0165 s marketingovou agent\u00farou. Pod\u013ea nej s\u00fa agent\u00fary v\u017edy drah\u00e9, a nem\u00f4\u017ee si to dovoli\u0165. Nerozumel som, ale to m\u00f4\u017ee by\u0165 legitimn\u00e1 sk\u00fasenos\u0165. \u010co znamen\u00e1 marketingov\u00e1 agent\u00fara pre klientov?  <\/p>\n

Ako ka\u017ed\u00e1 firma, aj marketingov\u00e1 agent\u00fara m\u00e1 svoju cie\u013eov\u00fa skupinu<\/a>. Ani my nechceme pracova\u0165 s ka\u017ed\u00fdmi firmami na Slovensku alebo v Ma\u010farsku. Predt\u00fdm sme hovorili o d\u00f4le\u017eitosti cie\u013eovej skupin, ale to je v\u017edy pravda. Ak si h\u013ead\u00e1\u0161 marketingov\u00fa agent\u00faru v Bratislave alebo v Budape\u0161ti dostane\u0161 in\u00e9 ponuky ne\u017e u n\u00e1s.   <\/p>\n

V filmoch marketingov\u00e1 agent\u00fara je v\u017edy vybl\u00edskan\u00e1 firma, m\u00e1 kancel\u00e1riu v mrakodrape a kolegovia nosia iba drah\u00e9 \u0161aty. Tento obraz vyzer\u00e1 celkom dobre, ale to nie je pravda. Alebo nie v ka\u017edom pr\u00edpade. Ak si h\u013ead\u00e1\u0161 marketingov\u00fa agent\u00faru, proces je rovnak\u00fd, ako ke\u010f si vybra\u0161 auto. Pozn\u00e1\u0161 svoje o\u010dak\u00e1vanie ale aj bari\u00e9ry. Ak si m\u00f4\u017ee\u0161 dovoli\u0165 star\u0161ie auto, neh\u013ead\u00e1\u0161 nov\u00e9. Ale ojazden\u00e9 vozidlo nie je kvalitn\u00e1 kateg\u00f3ria!  <\/p>\n

N\u00e1\u0161 profil obsahuje mikro- a mal\u00e9 firmy. N\u00e1m t\u00e1to ve\u013ekos\u0165 je dobre, s nimi m\u00f4\u017eeme pracova\u0165 efekt\u00edvne. Aj vieme, \u017ee ko\u013eko peniazi oni maj\u00fa na marketing. Tak\u017ee ak niekto chce s nami pracova\u0165, m\u00f4\u017ee vedie\u0165 \u017ee fakt\u00fara nebude 5000 \u20ac mesa\u010dne.   <\/p>\n

\u010eal\u0161ia strana, \u017ee mus\u00edme vedie\u0165 klientov o\u010dak\u00e1vanie. Predsudok nie je dobr\u00e1 rada, lebo mo\u017eno tvoj kamar\u00e1t potrebuje viac slu\u017eby ako ty. Tak\u017ee pre\u0148ho pon\u00fakame o nie\u010dom vy\u0161\u0161iu cenu. Nem\u00e1me bal\u00edky, ktor\u00e9 pon\u00fakame v\u0161etk\u00fdm. Ka\u017ed\u00fd klient dostane individu\u00e1lnu cenu, a s\u00fastred\u00edme sa na jeho situ\u00e1ciu. Za\u010diato\u010dn\u00edci si nem\u00f4\u017eu dovoli\u0165 rovnak\u00fa sumu, ako schopn\u00e9 firmy, to je jasn\u00e9.   <\/p>\n

Mo\u017eno tvoje najlep\u0161ie rozhodnuite je spolupr\u00e1ca s marketingovou agent\u00faru (samozrejme nie iba s nami). Medzi nimi m\u00f4\u017ee\u0161 si vybra\u0165, kto ti pasuje. Kto m\u00e1 najni\u017e\u0161iu cenu, kto m\u00e1 najm\u00fadrej\u0161ie expertov, kto je v bl\u00edzkosti alebo kto m\u00e1 lep\u0161ie referencie. Tie faktory identifikuje\u0161 s\u00e1m, ale predsudok nikdy nesp\u00f4sob\u00ed v\u00fdvoj. Cel\u00fd obraz vid\u00ed\u0161 iba ak sa stretne\u0161 minim\u00e1lne s troch firiem. A m\u00f4\u017ee\u0161 sa aj dozvedie\u0165 ktor\u00e1 marketingov\u00e1 agent\u00fara chce \u0165a ako klient najviac.    <\/p>\n

\"marketing\u00fcgyn\u00f6ks\u00e9g<\/p>\n","protected":false},"excerpt":{"rendered":"

Drah\u00e1 marketingov\u00e1 agent\u00fara – je to iba ako za\u010dne\u0161 svoj l\u00edst? Alebo realita? Stretli sme sa s preds\u00fadkom, a mo\u017eno vyhrali.<\/p>\n","protected":false},"author":2,"featured_media":12448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-12454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/12454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/comments?post=12454"}],"version-history":[{"count":2,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/12454\/revisions"}],"predecessor-version":[{"id":12456,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/posts\/12454\/revisions\/12456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media\/12448"}],"wp:attachment":[{"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/media?parent=12454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/categories?post=12454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/am-business.eu\/sk\/wp-json\/wp\/v2\/tags?post=12454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}